Category
Lifestyle
Performance Powders
Trend cluster
Category
Picante
Preference
A spicy twist on alcohol satisfies consumer demand for exotic flavor.
2.1
Trend score
Trend
What is the Picante Preference trend?
Picante Preference: Enhancing the drinking experience to be more multifaceted, brands and consumers are modifying beverages to highlight spicy flavors for an enhanced experience that satisfies a desire for exotic inspiration. Designed to be relaxing, but also exhilarating, the fiery flavor notes provide a sensory experience and marks a shift from traditional choices to consumers with more developed palates.
Trend themes
Themes within the Picante Preference trend
Three behaviours holding the trend together01
Spice-Infused Beverages
Adding spicy flavors to traditional beverages creates a multifaceted sensory drinking experience that satisfies consumer demand for exotic flavors.
02
Hybrid Flavors
Fusing unusual flavors, such as espresso and jalapeno, creates unique twist on traditional favorites.
03
Spice-Inspired Products
Utilizing spicy ingredients, like Sriracha and root ginger, in unexpected products, like alcohol and juice, creates unique and daring taste experiences.
Industry implications
What the Picante Preference trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Incorporating spicy and bold flavors into traditional products creates an alternative consumer experience of classic products.
For
Alcohol
Adding unexpected spicy twists to classic alcoholic drinks creates a new wave of flavorful options for consumers to explore and experiment with.
For
Juice
Using spicy ingredients, like root ginger, offers consumers new options in the non-alcoholic and thirst-quenching beverage market.
Trend signals
Trend signals for Picante Preference
Trend score 2.1 out of 10, from popularity 31%, activity 23%, freshness 8%.
Popularity31%
Activity23%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Picante Preference trend
6 featured examples from Jun 3, 2013 to Jul 29, 2015CategoryLifestyle
Fiery Hot Sauce Liqueurs
Add a Kick of Flavor to Your Vodka Collection with UV Sriracha Vodka
The alcoholic beverage industry can capitalize on the trend of adding spicy flavors to beverages to create unique and innovative products that cater to consumers looking for bold…
CategoryLifestyle
Refreshing Ginger Juices
This Spicy Drink is Made from Pressed Root Ginger Juice
The food and beverage industry has the opportunity to capitalize on the trend towards organic-certified non-alcoholic beverages as well as the growing popularity of ginger-based a…
CategorySpecial
Spicy Holiday-Themed Drinks
Jagermeister Spice Fuses Cinnamon with Vanilla
Companies within the alcoholic beverage industry can benefit from creating new and innovative flavored beverages.
CategoryLifestyle
Spicy Fruit-Filled Cocktails
These Spicy Rhubarb Margaritas are Refreshing for Summer
By experimenting with combinations of sweet and spicy flavors, the beverage industry has an opportunity to attract consumers seeking a unique taste experience.
CategoryLifestyle
Tongue-Blazing Alcohol Flavors
Give Your Drink a Touch of Zest with This Spicy Jalapeno Tequila
Opportunity for companies in the alcohol industry to explore and capitalize on the growing demand for bold and spicy flavors in alcoholic beverages.
CategoryLifestyle
Hybrid Coffee-Jalapeno Eggnogs
This Eggnog Recipe Adds a Spicy Twist to a Favorite Christmas
Opportunity for food and beverage companies to create innovative and adventurous products.
