Interactive Flightvertising

Airline marketing evolves to get consumers excited about traveling

Implications - Previously highlighting luxurious amenities or technological advancements to garner attention, airline marketing has evolved to be more in touch with consumers by increasing the interactivity factor in campaigns. Flash mobs and online campaigns are helping to humanize airlines and reconnect with consumers that are demanding more attention (and a more personal feel) from brands.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
237,107 Total Clicks
Jul 13 - Jan 14
Average
Featured Examples
Airplane Interactive Billboards - The British Airways #Lookup Campaign Inspires Travel Dreamers
SCORE 6
Warm 5,978 Clicks Pub: Nov 25, 13
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
Sometimes a person will catch themselves gazing up into the sky wondering where that plane was flying to and now they can get that answer thanks to the British Airways #Lookup campaign. At least... [More]
Virtual Jet-Unwrapping Contests - British Airlines' Christmas Giveaway Rewarded Fans with Presents
SCORE 5.8
Warm 5,449 Clicks Pub: Dec 24, 13
Virtual Jet-Unwrapping Contests
British Airlines' Christmas Giveaway Rewarded Fans with Presents
British Airways recently held a ‘Jumbo Christmas Giveaway’ online, which featured a virtual version of one of its jumbo jets that fans could unwrap to win prizes. The A380 plane was... [More]
Festive Airline Publicity Stunts - The WestJet Christmas Miracle Answered Passengers' Wishes
SCORE 4.3
Average 1,019 Clicks Pub: Dec 10, 13
Festive Airline Publicity Stunts
The WestJet Christmas Miracle Answered Passengers' Wishes
The WestJet Christmas Miracle truly shows what the season of giving is all about. Not to mention how far a well-meaning publicity stunt can go. Instead of relying on age-old tactics that usually... [More]
Airline Flash Mobs - The Virgin Atlantic No Ordinary Park Bench Stunt is Entertaining
SCORE 3.8
Mild 1,597 Clicks Pub: Jul 10, 13
Airline Flash Mobs
The Virgin Atlantic No Ordinary Park Bench Stunt is Entertaining
The Virgin Atlantic No Ordinary Park Bench publicity stunt really shows off the airlines commitment to good service. A cross between a seat on a plane and an actual park bench, the Manhattan-based... [More]
Free Holiday Flight Campaigns - Jet Blue Offered Free Flights to Get People Home for the Holidays
SCORE 3.2
Mild 686 Clicks Pub: Dec 27, 13
Free Holiday Flight Campaigns
Jet Blue Offered Free Flights to Get People Home for the Holidays
This year, there have been a ton of airlines getting in the Christmas spirit by doing good deeds for passengers and Jet Blue is another example of an airline following this pattern, by offering... [More]
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