Gamefied Cleanup

Toy-like cleaning supplies entertain a generation requiring constant stimulation

Implications - Looking to help satisfy consumer demand for constant stimulation, brands are augmenting cleaning with solutions that create a game-like experience. The rebranding of cleanup as playtime infantilizes the effort to get younger generations involved, but also creates desensitized consumers that expect consistent stimulation from even the most mundane of tasks like cleaning.
SCORE 4.7
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308,967 Total Clicks
Feb 13 - Jul 14
Warm
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Featured Examples
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SCORE 6.1
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SCORE 5.5
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SCORE 4.6
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Disco Diva Dish Brushes - This Funky Kitchen Tools Make Cleaning Up A Groovy Dance Party
SCORE 2
Untested 799 Clicks Pub: Jun 19, 13
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SCORE 2.7
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