Unrestricted Consumption

Instead of limiting alcohol consumption, drinkers opt for modern cures

Implications - In a culture that's constantly on the hunt for cures, consumers are opting for ways to avoid hangovers as opposed to restricting consumption. So-called 'cures' alleviate the effects of drinking, yet require additional time and resources, which reinforces that consumers are willing to double expenditure for a good time.
SCORE 4.2
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186,068 Total Clicks
Jan 13 - Jan 14
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LifestyleHealthDrinking
Featured Examples
Comedic Hangover-Inspired Cookbooks - The Hungover Cookbook by Milton Crawford is a Funny Read
SCORE 6.5
Warm 6,417 Clicks Pub: Aug 21, 13
Comedic Hangover-Inspired Cookbooks
The Hungover Cookbook by Milton Crawford is a Funny Read
When you’re hungover on a weekend morning from a late night out, this Hungover Cookbook by author Milton Crawford is the ideal savior to help you fend for yourself and fill your empty stomach.... [More]
Sneak Holiday Hangover Cures - This Holiday Cure Will Help You Cure Your Hangover with Fake Meetings
SCORE 5.2
Warm 1,152 Clicks Pub: Dec 2, 13
Sneak Holiday Hangover Cures
This Holiday Cure Will Help You Cure Your Hangover with Fake Meetings
Canada-based ad agency High Road Communications has recently come up with the perfect solution to cure your holiday hangover. With Christmas just around the corner, there are bound to be company... [More]
Hangover-Curing Cab Rides - The Kab-U-To Work Taxi Serves Soup, Orange Juice and Mints
SCORE 4
Mild 1,735 Clicks Pub: Dec 22, 13
Hangover-Curing Cab Rides
The Kab-U-To Work Taxi Serves Soup, Orange Juice and Mints
The Christmas season entails a lot of late night cab rides and roaring morning hangovers; the Kab-U-To Work taxi connects the two in order to avoid the latter. It is a special cab service that not... [More]
Hangover-Preventing Drinks - The Hydrating Beer Boasts Electrolytes for Better Morning Afters
SCORE 2.6
Mild 963 Clicks Pub: Aug 20, 13
Hangover-Preventing Drinks
The Hydrating Beer Boasts Electrolytes for Better Morning Afters
Hangovers may be a thing of the past if the hydrating beer gets the green light to be put on the market. It is commonly known now that one of the biggest factors to a hangover after a long night of... [More]
Hangover-Helper Clinics - The Hangover Clinic is Here to Help Rid the World of Consequence
SCORE 2.7
Mild 455 Clicks Pub: Jan 20, 13
Hangover-Helper Clinics
The Hangover Clinic is Here to Help Rid the World of Consequence
Chicago’s hangover clinic might just make it harder to fulfill those healthy New Year’s resolutions. For a lot of people, the only thing holding them back from becoming full-blown... [More]
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