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Plane-Breathing Airline Ads

This Airline Commercial for Wideroe Features a Grandpa

— February 22, 2013 — Marketing
What makes this airline commercial so precious is priceless expressions exchanged between the grandfather and his grandson. The ad is for Wideroe, a Norweigen company. While it was released a few months ago, it was recently recognized by AdWeek and has almost 870,000 YouTube views and over 4,300 YouTube likes.

The commercial starts with a grandson and grandfather sitting outside an old barn. The grandson pleads with his grandfather, “One more time, just one more time.” After leaving his grandson in agony for a few moments while he cleans his glasses, the grandfather finally agrees to do it again (although at this point the viewer doesn't know what it is.) His hands start shaking as he cups them and lifts them to his mouth as if he’s shouting to someone in the distance. He turns his head to the side and an optical illusion makes a plane appear to fly right out of his mouth.
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