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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Obscure Indulgence

Food-flavored alcohol satiates consumer demand for drinkable indulgence

Implications - Looking to indulge in two ways at once, strangely flavored liquor varieties offer drinkers a multifaceted experience in a world obsessed with synergistic living. Obscure flavor varieties in liquor are fusing liquid consumables with a food-like experience for a singular way to enjoy sweet or savory edibles while still maintaining the additional benefit of drinking. This fuels the fast-expanding sophisticated side of casual alcohol consumption.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 62 Examples:
412,612 Total Clicks
Date Range:
Mar 13 — Jul 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

DIY Marshmallow Candy Vodka
DIY Marshmallow Candy Vodka
These DIY Instructions Let You Make Your Own Easter Peep Candy Vodka
Personally, with all the candy options out there, I’ve never truly understood the appeal of Peep Marshmallow candy, but that was before I laid eyes on these simple instructions for marshmallow... MORE
Ice Cream-Flavored Alcohol
Ice Cream-Flavored Alcohol
Pinnacle Has Just Released a New Rainbow Sherbet Flavored Vodka
Pinnacle Vodka is responsible for several unique vodka flavors like cake, whipped cream and pumpkin pie. The company has recently released a new ice cream-flavored vodka called Rainbow Sherbet. The... MORE
Herbal Citrus Sodas
Herbal Citrus Sodas
This Pepsi Product in Japan Tastes Like Refreshing Lemon and Mint
From Wild Cherry to Mojito, Raging Razzberry and Vanilla, Pepsi is known for a number of unique flavor variations—now Japan is welcoming one more in the form of a soda that reminds of the taste of... MORE
Eccentric Vodka Flavors
Eccentric Vodka Flavors
Oddka is a Brand That Specializes in Strange Vodka Flavors
Oddka is a neat new vodka company that focuses specifically on unusual vodka flavors. These interesting boozy flavor options include wasabi, popcorn, fresh cut grass and a mysterious flavor called... MORE
Bovine-Produced Spirits
Bovine-Produced Spirits
This 'Black Cow' Milk Vodka is for Adventurous Drinkers
Milk isn’t a drink that would normally be served at a bar, but this unusually made milk vodka will surely entice adventurous drinkers into giving it a try. The ‘Black Cow’ is the... MORE
Gelato-Cocktail Tastings
Gelato-Cocktail Tastings
The World of Zing Pairs Alcohol and Gelato at the Black Vanilla Gelateria
As the World of Zing makes itself known as a group of the UK’s finest flavour experts, it’s not surprising that this collective would put together an unusual cocktail tasting. For the... MORE
Cinnamon Roll-Flavored Vodka
Cinnamon Roll-Flavored Vodka
Pinnacle Cinnabon Vodka is an Industry-First Confectionary Concoction
If you have ever enjoyed Cinnabon and wished there was an alcoholic drink that tasted just like the gooey goodness, Cinnabon vodka is the answer to your prayers. The cinnamon roll flavored beverage... MORE
Boozy Breakfast Cocktails
Boozy Breakfast Cocktails
These Salted Caramel Ice Coffee is a Spiked Morning Pick-Me-Up
If you want to start your morning off with a twist, these homemade alcoholic iced coffees offer a surprising twist on your favorite breakfast beverage. Infused with gooey salted caramel, whipped... MORE

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