If you have ever enjoyed Cinnabon and wished there was an alcoholic drink that tasted just like the gooey goodness, Cinnabon vodka is the answer to your prayers. The cinnamon roll flavored beverage will be released by Pinnacle Vodka on December 1st in select markets and across the United States on January 1st, 2014. This is ideal if you are looking for a sweet way to indulge in alcohol after New Years Eve.
Pinnacle Cinnabon Vodka includes tastes of cinnamon, brown sugar, cream cheese icing and hints of caramel. This rich flavor is also an industry first as the two brands come together. The official press release also comes with two delicious looking recipe suggestions.
Key Themes Behind This Trend
- Confectionary Flavored Alcohol
- There is an opportunity for more companies to create unique tasting alcohol by merging it with different flavors of candy or baked goods.
- Collaboration Between Brands
- Companies can collaborate to create unique flavored products that will appeal to different groups of customers and fulfill a gap in the market.
- Indulgent Drinking
- Consumers are seeking ways to indulge while drinking and there is an opportunity for brands to cater to this space by releasing unique and satisfying products such as desserts flavored alcohol.
Where This Applies
- Alcohol Industry
- There is an opportunity for the alcohol industry to create unique and exciting flavored products that appeal to consumers with a sweet tooth.
- Food and Beverage Industry
- By merging alcoholic drinks with different flavors of candy or baked goods, the food and beverage industry can create a new category of products that appeal to consumers looking for something sweet and indulgent.
- Hospitality Industry
- The hospitality industry can leverage these unique flavored products to create new menus of desserts, cocktails, and after-dinner drinks that appeal to people's sweet tooth and desire for new experiences.
