This unique catalog from aircraft manufacturer Embraer showcases how serious the company is about flying.
As a way to promote the company's new private jet to potential clients, the aircraft company created a 3D catalog that floats on air. The unique catalog book is designed with a 3D model of the company's airplane with a magnet embedded inside of the catalog, which gives the illusion of flight.
By utilizing magnets, the company is able to feature its jets in a fashion that's sure to make it stand out from other private jet companies. The interesting ad campaign that the company has will definitely grab the attention of prospective clients -- mostly because not a lot privet aircraft manufactures have flying miniature planes as part of their catalog.
What's Driving This Trend
- Magnet-based Advertising
- Embraer's flying plane catalog shows a disruptive innovation opportunity in magnet-based advertising for attracting potential clients.
- Interactive 3D Catalogs
- Embraer's flying plane catalog shows a disruptive innovation opportunity in creating interactive 3D catalogs as a unique marketing tool.
- Virtual Product Demonstrations
- Embraer's flying plane catalog shows a disruptive innovation opportunity in using virtual product demonstrations to showcase the features of a product.
Who This Affects Most
- Private Jet Manufacturing
- Embraer's flying plane catalog shows a disruptive innovation opportunity in the private jet manufacturing industry for promoting and showcasing products.
- Advertising and Marketing
- Embraer's flying plane catalog shows a disruptive innovation opportunity in the advertising and marketing industry for creating unique and attention-grabbing campaigns.
- Aerospace and Aviation
- Embraer's flying plane catalog shows a disruptive innovation opportunity in the aerospace and aviation industry for using technology to create interactive and engaging promotional tools.
