Caffeinated Status

Focusing strictly on lifestyle, consumers begin to overthink consumption

Implications - As popular coffee brands continue to enhance and support coffee culture, consumers are transitioning from drinkers to connoisseurs who require more information about a product than ever before. Beyond just notions of fair trade and sustainability, the act of consumption is now associated with social status and how the consumer mindset is monitoring everything from calories to character before purchasing even the most minute products.
SCORE 4.2
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594,874 Total Clicks
Feb 13 - Jan 14
Warm
LifestyleFoodHealth
Featured Examples
Identifying Espresso Charts - This 'Exceptional Expressions of Espresso' Guide Displays Coffee Types
SCORE 6.1
Warm 18,151 Clicks Pub: May 16, 13
Identifying Espresso Charts
This 'Exceptional Expressions of Espresso' Guide Displays Coffee Types
Anyone who enjoys their morning coffee fix knows that espresso is something you often drink when you need that extra kick of caffeine, but if you’re unaware of all the different types of... [More]
Espresso Measurement Charts - This Coffee Recipe Guide Visualizes Ingredient Ratios
SCORE 4.9
Average 21,401 Clicks Pub: Feb 5, 13
Espresso Measurement Charts
This Coffee Recipe Guide Visualizes Ingredient Ratios
Created by the Orbit visual graphic design studio, the Espresso Field Guide demonstrates the many different coffee recipe variations. Who knew caffeine could be consumed in so many ways? From... [More]
Caffeine Personality Charts  - The Doghouse Diaries Blog Created an Infographic About Coffee Users
SCORE 5.1
Warm 7,210 Clicks Pub: Apr 30, 13
Caffeine Personality Charts
The Doghouse Diaries Blog Created an Infographic About Coffee Users
The Doghouse Diaries blog has created an infographic that attempts to categorize the personalities behind different types of coffee orders. For example, if you’re a latte drinker, you may be... [More]
Profit-Based Coffee Charts - This Chart Lays Out the Profit Plan for Global Coffee Business
SCORE 3.5
Mild 3,093 Clicks Pub: Apr 23, 13
Profit-Based Coffee Charts
This Chart Lays Out the Profit Plan for Global Coffee Business
The coffee business is a phenomenally profitable industry considering that only in the United States, 60% of the population needs coffee in the morning, while about 100 million drink coffee every day.... [More]
Caffeine Consumption Infographics - The Caffeine Infographic Reveals Your Daily Caffeine Consumption
SCORE 3.3
Mild 2,528 Clicks Pub: Aug 2, 13
Caffeine Consumption Infographics
The Caffeine Infographic Reveals Your Daily Caffeine Consumption
To discover just how much caffeine is in your morning cup, this caffeine infographic shares just how much you’re intaking before lunch. For most people, it seems like the only way to stay... [More]
Caffeine Calorie-Counting Infographics - This Caffeine Infographic Weighs in on Java Drink Calories
SCORE 1.7
Untested 928 Clicks Pub: Jun 19, 13
Caffeine Calorie-Counting Infographics
This Caffeine Infographic Weighs in on Java Drink Calories
If you’ve ever wondered how many calories your coffee drink holds, this convenient caffeine calorie infographic by Jaz Burrows and David McCandless gives readers the low-down on how many... [More]
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