On-the-Go Nutrition

Catering to busy families, brands offer baby food in ultra-portable designs

Implications - Offering active parents a convenient way to feed kids while out of the house, brands are packaging food in child-friendly designs that can be easily brought anywhere. Portability aside, the kid-friendly design aesthetic allows children to eat without the aid of mom or dad, thus freeing up parents' hands for errands or to focus attention elsewhere.
SCORE 4.3
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172,787 Total Clicks
Jan 13 - Mar 15
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Featured Examples
Bovine Dairy Branding - Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
SCORE 5.6
Warm 9,598 Clicks Pub: Jan 24, 15
Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
Children may not be the ones making the supermarket decisions, but this animal yogurt packaging scheme isn’t just for them. Elena Pyrko’s adorable dairy containers would certainly be... [More]
Cartoony Baby Food Branding - Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
SCORE 5.1
Warm 10,200 Clicks Pub: Jan 10, 13
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
Not enough focus has been shifted to developing reusable containers for consumer goods. The Squooshi packaging concept won a Gold at the 2012 Perth Advertising and Design Club Awards for its eco-... [More]
Culinary-Inspired Baby Foods - Plum Organics Creates Healthy Options Exposing Babies to Many Flavors
SCORE 3.1
Mild 1,864 Clicks Pub: Mar 13, 15
Culinary-Inspired Baby Foods
Plum Organics Creates Healthy Options Exposing Babies to Many Flavors
Plum Organics is a food company that rethinks traditional meals for babies. While it embraces organic ingredients and homemade recipes that will appeal to parents looking for healthier options, Plum... [More]
Organic Kiddie Snacks - Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
SCORE 3
Mild 3,606 Clicks Pub: Dec 17, 14
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
Goodies from British organic baby food maker Organix was launched in 2004 to offer healthy snacks for toddlers and young kids. Now, in celebration of the brand’s 10th anniversary, Organix... [More]
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