Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Infantile
Products are emblazoned with child-like drawings for a youthful appeal.
4.9
Trend score
Trend
What is the Branded Infantile trend?
Branded Infantile: Looking to draw in younger buyers, brands are using a more infantile form of branding to draw in curious consumers with vibrant labels and intentionally immature graphics. In doing so, new brands are welcomed as hip newcomers and trusted ones are given a youthful boost for continued success.
Trend themes
Themes within the Branded Infantile trend
Three behaviours holding the trend together01
Infantile branding
Brands are using intentionally immature graphics to appeal to younger buyers.
02
Hand-drawn illustrations
Brands are using hand-drawn illustrations to add a personal, approachable touch to their packaging.
03
Personified packaging
Brands are using anthropomorphic characters to engage a wider variety of consumers.
Industry implications
What the Branded Infantile trend means for industry
Where the trend changes the playbookFor
Food and beverage industry
Infantile branding and hand-drawn illustrations can create disruption and renewed interest in stagnant or traditional segments of the food and beverage industry.
For
Personal care industry
Hand-drawn illustrations can be used to help build a brand image and create a loyal following in the personal care industry.
For
Toy and game industry
Personified branding can be leveraged to engage a wider range of consumers and attract a new generation of customers in the toy and game industry.
Trend signals
Trend signals for Branded Infantile
Trend score 4.9 out of 10, from popularity 68%, activity 72%, freshness 8%.
Popularity68%
Activity72%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Branded Infantile trend
6 featured examples from Apr 19 to Oct 12, 2013CategoryLifestyle
Cutely Doodled Branding
Soup Illustrations Packaging Entices with its Scrumptious Simplicity
By incorporating hand-drawn or minimalist packaging and ingredient-based packaging, food and beverage companies can stand out on the shelves and create a unique and authentic bran…
CategoryLifestyle
Doodled Food Branding
Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
The food packaging industry can explore incorporating playful illustrations and interactive elements into their designs to make products more appealing to children and parents.
CategoryMarketing
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
Disruptive innovation in the design industry through the integration of hand-drawn illustrations into branding strategies.
CategoryMarketing
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
Innovative packaging designs that showcase the aesthetics of food products can drive consumer interest and sales in the food and beverage industry.
CategoryLifestyle
Personified Nut Packaging
Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
Snack food companies can benefit from incorporating fun and creative packaging designs to help differentiate their products.
CategoryLifestyle
Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Beverage companies can explore handwritten and chalkboard-inspired packaging to appeal to consumers looking for a more playful and casual drinking experience.
