Products are emblazoned with child-like drawings for a youthful appeal
Implications - Looking to draw in younger buyers, brands are using a more infantile form of branding to draw in curious consumers with vibrant labels and intentionally immature graphics. In doing so, new brands are welcomed as hip newcomers and trusted ones are given a youthful boost for continued success.
Trend Themes
1. Infantile Branding - Brands are using intentionally immature graphics to appeal to younger buyers.
2. Hand-drawn Illustrations - Brands are using hand-drawn illustrations to add a personal, approachable touch to their packaging.
3. Personified Packaging - Brands are using anthropomorphic characters to engage a wider variety of consumers.
Industry Implications
1. Food and Beverage Industry - Infantile branding and hand-drawn illustrations can create disruption and renewed interest in stagnant or traditional segments of the food and beverage industry.
2. Personal Care Industry - Hand-drawn illustrations can be used to help build a brand image and create a loyal following in the personal care industry.
3. Toy and Game Industry - Personified branding can be leveraged to engage a wider range of consumers and attract a new generation of customers in the toy and game industry.
6 Featured, 56 Examples:
1,572,377 Total Clicks
Date Range:
Apr 13 — Jan 14
Trending:
Warm
Consumer Insight Topics:
