Branded Infantile

Products are emblazoned with child-like drawings for a youthful appeal

Implications - Looking to draw in younger buyers, brands are using a more infantile form of branding to draw in curious consumers with vibrant labels and intentionally immature graphics. In doing so, new brands are welcomed as hip newcomers and trusted ones are given a youthful boost for continued success.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
1,335,443 Total Clicks
Apr 13 - Jan 14
Warm
MarketingBrandingLife-Stages
Featured Examples
Cutely Doodled Branding - Soup Illustrations Packaging Entices with its Scrumptious Simplicity
SCORE 6.6
Warm 18,239 Clicks Pub: Oct 6, 13
Cutely Doodled Branding
Soup Illustrations Packaging Entices with its Scrumptious Simplicity
This Soup Illustrations packaging scheme was not created for a client and nor for a course at the German student’s university. This project was a personal one and the just-for-fun incentive is... [More]
Adoringly Doodled Branding - Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
SCORE 6.3
Warm 34,871 Clicks Pub: Apr 26, 13
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
With its darling hand-drawn visual identity, Mama Sopa packaging would appeal to parents and children alike. Ina Meijer and Marjolijn Stappers of the Con-fetti design agency dressed up the shower... [More]
Doodled Food Branding - Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
SCORE 5.6
Warm 30,840 Clicks Pub: Oct 4, 13
Doodled Food Branding
Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
The majority of Western parents may still be skeptical when it comes to considering ready-made meals for their children. Just for Kids packaging diminishes any misgivings about this product line in... [More]
Pictorial Popsicle Packaging - Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
SCORE 5.5
Warm 33,548 Clicks Pub: Oct 12, 13
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
The absolutely delicious Freeze Ice Lollies branding strategy is enough to tempt the consumer into eating paper and plastic. Designer Rachel Brooks of Liverpool strove to celebrate the delightful... [More]
Personified Nut Packaging - Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
SCORE 3.3
Mild 6,766 Clicks Pub: Sep 27, 13
Personified Nut Packaging
Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers
Personification of inanimate objects tends to be a successful scheme for selling just about anything. You can see it in action as part of the new Seeds of Happiness packaging strategy. The product... [More]
Chalkboard Booze Branding - The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
SCORE 3.3
Mild 8,043 Clicks Pub: Apr 18, 13
Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Consider Monarchy Beer packaging, with its regal name and its official-looking crest. An alternative label could have easily been designed that might have exuded an exceptionally formal character;... [More]
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