Retro Anniversary Automobiles

The BMW Rapp Concept Pays Tribute to the Automaker's Forefather

Only the biggest of gearheads will know what inspired the BMW Rapp concept. This roadster was created by Dejan Hristov to celebrate the 100th birthday of Rapp Motorenwerke. Rapp Motorenwerke created aircraft engines before being renamed Bayerische Motorenwerke GmbH (BMW) after Karl Rapp left the company in 1917.

Hristov’s BMW Rapp concept pays tribute to both Bimmers and aircraft for years gone by. The roadster is a little bit retro, as indicated by its low windshield and the aircraft-inspired hood, circa WWI. Futuristic nods come in the form of what looks to be an LED instrument panel and what would undoubtedly be lightweight body panels. BMW is unlikely to ever turn Hristov’s design into a production or even physical concept, but it’s still nice to look at nonetheless.

Retro-inspired Automobiles
Opportunity for automakers to create modern vehicles with design elements inspired by the past.
Celebrating Heritage in Design
Opportunity for brands to pay tribute to their historical roots through nostalgic design concepts.
Merging Technology with Nostalgia
Opportunity for incorporating futuristic elements into retro-inspired products, creating a blend of past and future.

Sectors Adopting This

Automotive
Opportunity for automotive manufacturers to explore retro-inspired design concepts and create unique, nostalgic vehicles.
Design
Opportunity for designers to embrace the past and incorporate retro aesthetics into various product categories.
Technology
Opportunity for tech companies to develop innovative solutions that combine nostalgia and modern technology.
SCORE
2.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 6%
Freshness 8%