Category
Lifestyle
Serial Snacking
Trend cluster
Category
Playful
Nutrition
Speaking to health-conscious parents, brands reinvent healthy as fun for kids.
4.9
Trend score
Trend
What is the Playful Nutrition trend?
Playful Nutrition: Appealing to parents with health concerns for their offspring, brands are offering a new style of products that help to relaunch healthy as both fun and youthful in the baby food realm. The approach preaches health benefits with younger generations in mind to instill appropriate choices early on and to satisfy a consumer want to provide only the best choices for young family members.
Trend themes
Themes within the Playful Nutrition trend
Three behaviours holding the trend together01
Playful Nutritional Packaging
Appealing to health-conscious parents, brands are providing a new style of products for kid's nutrition that is both fun and youthful, evident in playful illustrations and cartoon representations of the ingredients.
02
Eco-friendly Food Packaging
There is a growing need to develop reusable, eco-friendly food packaging solutions for consumer goods, like Squooshi packaging did, while providing eco-conscious parents with a reliable solution for storing and serving homemade baby food.
03
Nostalgic Branding
It is imperative to harness childhood nostalgia through playful and relatable branding for products, like Drazil, which is a unique combination of flavor that incorporates growing concern around caffeine and sugar intake in drinks made for children.
Industry implications
What the Playful Nutrition trend means for industry
Where the trend changes the playbookFor
Food Packaging Industry
Providing eco-friendly food packaging solutions that offer innovative and sustainable ways for storing and serving baby food, while catering to parents who value convenience and environmental stewardship.
For
Organic Foods Industry
Incorporating nostalgic branding and playful packaging design to appeal to children and parents who are health-conscious and looking for organic snack options that provide simple ingredients and healthy eating habits.
For
Bevarage Industry
Introducing caffeine-free and fortified herbal drinks that cater specially to children, like Drazil, that tap into current health trends regarding sugar intake to provide a unique and healthy alternative for kids beverages.
Trend signals
Trend signals for Playful Nutrition
Trend score 4.9 out of 10, from popularity 68%, activity 70%, freshness 8%.
Popularity68%
Activity70%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Playful Nutrition trend
7 featured examples from Mar 26, 2013 to Sep 16, 2015CategoryEco
Eco Popsicle Packaging
Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves
Opportunities for food packaging companies to create eco-friendly options with biodegradable materials and colorful designs.
CategoryLifestyle
Doodled Food Branding
Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
The food packaging industry can explore incorporating playful illustrations and interactive elements into their designs to make products more appealing to children and parents.
CategoryEco
Adorable Bovine Branding
Bio Organic Milk Packaging Features Cute Cows to Entice Consumers
The food packaging industry has an opportunity to adopt eco-friendly materials and designs that enhance the freshness and authenticity of products.
CategoryEco
Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
Opportunity for food and beverage brands to create innovative packaging designs to engage and attract consumers.
CategoryLifestyle
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
Exploring innovative packaging solutions for beverages that enhance the consumer experience and offer a unique selling point.
CategoryLifestyle
Caffeine-Free Childrens' Teas
Drazil is a Caffeine-Free Kids Tea Infused with Real Fruit Juices
Disruptive Innovation Opportunity: Infuse traditional kids' beverages with herbal teas and real fruit juices to offer healthier options.
CategoryLife-Stages
Organic Snack Bags
'CrEATers' is an Organic Snack Branded with Minimalist Packaging
The organic food industry can explore new product lines and marketing strategies targeting children and their parents to encourage healthy eating habits.
