Playful Nutrition

Speaking to health-conscious parents, brands reinvent healthy as fun for kids

Implications - Appealing to parents with health concerns for their offspring, brands are offering a new style of products that help to relaunch healthy as both fun and youthful in the baby food realm. The approach preaches health benefits with younger generations in mind to instill appropriate choices early on and to satisfy a consumer want to provide only the best choices for young family members.
SCORE 5.8
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766,069 Total Clicks
Jan 13 - Mar 15
Warm
Featured Examples
Eco Popsicle Packaging - Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves
SCORE 6.9
Warm 22,618 Clicks Pub: Mar 29, 15
Eco Popsicle Packaging
Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves
Consider this eco popsicle packaging and you may realize that nutritious and sustainable foods like this have truly assumed an instantly recognizable image. The wrappers around each of the frozen... [More]
Doodled Food Branding - Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
SCORE 5.6
Warm 31,367 Clicks Pub: Oct 4, 13
Doodled Food Branding
Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
The majority of Western parents may still be skeptical when it comes to considering ready-made meals for their children. Just for Kids packaging diminishes any misgivings about this product line in... [More]
Adorable Bovine Branding - Bio Organic Milk Packaging Features Cute Cows to Entice Consumers
SCORE 6.1
Warm 17,930 Clicks Pub: Dec 11, 13
Adorable Bovine Branding
Bio Organic Milk Packaging Features Cute Cows to Entice Consumers
For anyone who might be suspicious about the quality and authenticity of the products that they buy at the supermarket, Bio Organic Milk packaging serves up some peace of mind. Designed by... [More]
Bovine Dairy Branding - Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
SCORE 5.6
Warm 9,432 Clicks Pub: Jan 24, 15
Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
Children may not be the ones making the supermarket decisions, but this animal yogurt packaging scheme isn’t just for them. Elena Pyrko’s adorable dairy containers would certainly be... [More]
Cartoony Baby Food Branding - Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
SCORE 5.1
Warm 10,172 Clicks Pub: Jan 10, 13
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
Not enough focus has been shifted to developing reusable containers for consumer goods. The Squooshi packaging concept won a Gold at the 2012 Perth Advertising and Design Club Awards for its eco-... [More]
Germinating Juice Branding - Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
SCORE 3.6
Mild 11,443 Clicks Pub: Mar 26, 13
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
It can be a bit of a stretch for young children to understand the relationship between solid foods and their liquid products, but Natural Fruit Puree packaging makes the connection clearer. The... [More]
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