Category
Lifestyle
Serial Snacking
Trend cluster
Category
Antiquated
Alcohol
A vintage aesthetic rebrands liquor as a sophisticated companion to luxury.
3.5
Trend score
Trend
What is the Antiquated Alcohol trend?
Antiquated Alcohol: Appealing to generations old and young, alcohol brands are adopting a vintage aesthetic that draws correlations between history and luxury culture. Playing with nostalgia, the branding technique offers consumers a novel touch of history to enhance the perception of drinking culture and the notion of tradition.
Trend themes
Themes within the Antiquated Alcohol trend
Three behaviours holding the trend together01
Vintage Aesthetic
Brands have adopted a vintage aesthetic, playing with nostalgia and offering a touch of history to enhance the perception of drinking culture and the notion of tradition.
02
Antiquated Alcohol
Consumers are drawn towards aged and rare liquors, prompting companies to produce and market alcohol with prolonged preservation times to offer unprecedented flavorful experiences.
03
Artisanal Branding
Companies that specialize in organic and artisanal beverages are using handmade and rustic packaging designs to attract fine liquor connoisseurs and collectors of unique alcoholic beverages.
Industry implications
What the Antiquated Alcohol trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Companies in the beverage industry would benefit from exploring the marketing appeal of nostalgia, age, heritage, and artisanal aesthetic in alcohol and non-alcohol products.
For
Packaging Industry
Opportunities exist for designers and manufacturers in the packaging industry to incorporate artisanal and vintage designs in their products to cater to consumers looking for unique and customized packaging that highlights the value of the products they contain.
For
Marketing Industry
Marketers can explore the effective use of nostalgia and heritage in branding, appealing to consumer emotions and perceptions about tradition in advertising and promotional campaigns.
Trend signals
Trend signals for Antiquated Alcohol
Trend score 3.5 out of 10, from popularity 51%, activity 47%, freshness 8%.
Popularity51%
Activity47%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Antiquated Alcohol trend
7 featured examples from Mar 1, 2014 to Oct 15, 2015CategoryLifestyle
Ridiculously Rare Alcoholic Beverages
The General by Compass Box Whiskey Has an Antique Character
Craft distilleries can capitalize on the trend of producing limited edition alcoholic beverages to cater to a niche market of luxury spirit enthusiasts.
CategoryLifestyle
Antiquated Aged Bourbons
The Buffalo Trace Antique Collection Pays Tribute to Heritage Brewing
Liquor companies can take advantage of the trend towards aged spirits and unique flavor combinations by experimenting with their own aging processes and creating their own exclusi…
CategoryMarketing
Archaeological Wine Labels
These 'Left Field' Wine Labels Feature Imagined Mythical Creatures
The wine industry can embrace the trend of whimsical labels to attract and engage consumers who seek unique and visually appealing products.
CategoryLifestyle
Rustic Tea Cocktails
Amber Brew's Product Branding Boasts Vintage and Artisanal Elements
Beverage manufacturers can leverage the trend of organic tea cocktails to expand their product offerings and meet the demand for healthier alcoholic options.
CategoryLifestyle
Victorian-Labeled Ciders
This Range of Henderson's Cider was Inspired by Old Victorian Posters
Craft beverage companies can embrace vintage-inspired label designs to differentiate themselves and appeal to consumers looking for novel experiences.
CategoryLifestyle
Mini-Crate Wine Packages
These Beautiful Vintage Wines are Protected with Paper & Wooden Crates
Expanding wine packaging options beyond conventional bottles and boxes to unique materials like paper and wooden crates can help distinguish brands and cater to premium markets.
CategoryLifestyle
Embroidered Cloth Booze Branding
This Moonshine Bottle Features a Navy Blue Frayed Fabric Label
The alcohol industry can innovate by exploring creative and unique ways to label their bottles, such as using fabric labels, mixed typography, and rustic accessories, to stand out…
