Design agency 'Sand Creative' redesigned the labels for the Henderson's range of Kent cider using old Victorian posters. The collection is made up of three different ciders, with each bottle resembling a different Victorian poster.
The theme of these authentic cider labels is completely re-imagined from the initial design. While the previous labels avoided the Victorian era altogether, these labels fully embrace its elegant and antique style.
The flavors of each cider pair nicely with the Victorian accents from the labels. For example, the 'Toffee apple' cider is adorned with a label reflective of an old circus poster. Then, the 'Elderflower' flavor utilizes an ancient botanical book. Finally, the 'Spiced Cider' flavor takes themes from old Victorian elixir logos. Using authentic imagery to create modernized labels, Henderson's markets its beverages with rustic and historical imagery.
What's Driving This Trend
- Vintage Label Design
- There is an opportunity to create vintage-inspired labels for modern products using traditional design elements.
- Heritage Branding
- There is an opportunity to leverage history and tradition to create unique branding experiences.
- Nostalgic Packaging
- There is an opportunity to tap into consumer nostalgia by using retro packaging designs for modern products.
Who This Affects Most
- Craft Beverages
- Craft beverage companies can embrace vintage-inspired label designs to differentiate themselves and appeal to consumers looking for novel experiences.
- Craft Food
- Craft food companies can leverage historical imagery and branding to tell compelling stories about their products and create an emotional connection with consumers.
- Vintage-inspired Fashion
- Fashion companies can embrace vintage design elements to create unique apparel and accessories that appeal to consumers looking for curated, one-of-a-kind pieces.
