Antiquated Aged Bourbons

The Buffalo Trace Antique Collection Pays Tribute to Heritage Brewing

The Buffalo Trace Antique collection designed exclusively for 2015 features several whiskey, rye and bourbon liquors that are expertly aged and brewed to offer unparalleled flavor.

It is often assumed that the longer a liquor is preserved, the deeper and more profound the tastes will be. The Buffalo Trace Antique line shares this mantra with liquors that rage from aging times of six years up to a whopping 18 years. The collection features luxurious bottles such as a spiced rye with 90 proof called the Sazerac Rye 18 Years Old and the William Larue Weller Bourbon with butterscotch notes. In addition, the line carries a 17 year old whiskey made from a combination of vanilla, chocolate and caramel notes for an unforgettable sweet taste. Each of the liquors in the line are packaged in sleek wine bottles with stylish white labelling.

Aged Spirits
The popularity of expertly aged spirits offers opportunities for innovation through unique and longer aging processes and experimenting with flavor combinations.
Luxury Liquor Collections
Creating exclusive collections with rare and aged liquors can offer opportunities for disruptive innovation in the liquor industry.
Innovative Packaging Design
Packaging spirits in sleek, modern bottles with stylish labelling presents an opportunity for disruption by appealing to a younger demographic.

Industries Being Reshaped

Liquor Distilleries
Liquor companies can take advantage of the trend towards aged spirits and unique flavor combinations by experimenting with their own aging processes and creating their own exclusive collections.
Luxury Goods
Luxury goods companies can create high-end, branded liquor collections to appeal to their customer base and expand into the liquor market.
Packaging Design
The trend towards innovative spirits packaging design presents an opportunity for design companies to create stylish and modern packaging that appeals to younger, design-savvy consumers.
SCORE
4.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 72%
Freshness 8%

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