The Chad Michael Studio has designed a navy blue fabric label embroidered with gold writing to brand 'Old Standard' Moonshine bottles. The label itself is wrapped around the entire bottle and features frayed edges at the top and bottom. The golden colored typography stands out like a glowing moon in the night sky.
The writing is bold and clearly legible with a slight cursive writing style and a masculine touch. There is a mixture of typefaces used on the label yet each font is compatible with the next. The only other color on this bottle of whiskey is white -- the Old Town Distilling stamp that solidifies the authenticity of each individual bottle.
Every Old Standard Moonshine bottle is topped with a top-off cork to keep the alcohol fresh. The neck of the bottle also features rustic rope twine.
Key Themes Behind This Trend
- Fabric Bottle Labeling
- Brands can explore using fabric labels instead of traditional paper labels for their product packaging for differentiation and aesthetic appeal.
- Mixed Typography
- Incorporating a mixture of typefaces can create a unique branding identity for products and attract consumers with a more creative and bold look and feel.
- Accessorized Product Packaging
- Adding rustic or vintage accessories to product packaging, such as rope twine, can enhance brand storytelling and create a more personalized experience for consumers.
Where This Applies
- Alcohol Branding
- The alcohol industry can innovate by exploring creative and unique ways to label their bottles, such as using fabric labels, mixed typography, and rustic accessories, to stand out on store shelves and appeal to consumers.
- Product Packaging
- The packaging industry can disrupt traditional product labeling methods by exploring the use of fabrics and mixed typography to create unique and eye-catching product packaging designs.
- Brand Identity and Storytelling
- Branding agencies can help businesses differentiate themselves by exploring creative ways to tell their brand stories through unique packaging designs and rustic or vintage accessories.
