Chad O’Connell fully committed to creating ASSET in 2017 -- it is a brand that is dedicated to helping those have better wellness surrounding their bums. Although it may seem to be a regular topic, Chad O’Connell noticed that there is a genuine gap in the space.
He states, “I myself have struggled with irritation for basically my entire life. I started to look more into it — I did paid surveys and asked 568 people about their butt health, their butt hygiene, their routines in the bathroom… 93 percent said they had butt problems in their lifetime. 59 percent said they had anal irritation in the last 12 months.”
The first product by ASSET is the Hole Serum, which encourages more conversation on the matter and works as a moisturizer specifically formulated for the anal skin, taking into consideration that there is little to no airflow in the area and can cause irritation. To create the serum, the team worked with various chemists and dermatologists to develop a suitable formula specific to the area and its ecosystem.
Image Credit: Asset, Yvanna Ramos
What's Driving This Trend
- Butt Wellness Solutions
- Creating innovative skincare products dedicated to improving butt health and wellness for consumers.
- Specialized Anal Skincare
- Developing moisturizers and treatments tailored for the sensitive anal skin to address common issues and discomfort.
- Personalized Intimate Care
- Offering personalized intimate care solutions based on individual needs and insights gathered from consumer surveys and research.
Who This Affects Most
- Personal Care & Wellness
- Opportunities for personal care brands to introduce specialized products focusing on intimate skincare and wellness concerns.
- Cosmetics & Dermatology
- Potential for dermatologists and cosmetic companies to collaborate on developing targeted skincare solutions for specific areas like the anal region.
- Market Research & Surveys
- Utilizing market research data and consumer surveys to identify gaps in the beauty and skincare industry and create tailored products to address unmet needs.
