Social Shaming

Making fun of societal misconceptions, activists poke fun to incite change

Implications - Calling out the inconsistencies of the masses, activists are using societal misconceptions against the speakers to spark social change. Comparing topics like smoking to flatulence and incorrect grammar to homophobia, the campaigns dig at the ego of consumers to think more critically about their impact on society.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
143,723 Total Clicks
Mar 13 - Jan 14
Average
Featured Examples
Social Flatulence Health Ads - This Canadian Anti-Smoking Ad Points Out Hypocrisy in Social Smoking
SCORE 6.7
Warm 4,205 Clicks Pub: Mar 18, 13
Social Flatulence Health Ads
This Canadian Anti-Smoking Ad Points Out Hypocrisy in Social Smoking
This new Canadian anti-smoking campaign highlights the silly hypocrisy that is social smoking. As part of its ‘Quit the Denial’ campaign, Health Canada has put together this pretty... [More]
Anti-Homophobic Language Campaigns - Stonewall UK Are Targeting Schools with its New Campaign
SCORE 4.2
Average 4,857 Clicks Pub: Nov 19, 13
Anti-Homophobic Language Campaigns
Stonewall UK Are Targeting Schools with its New Campaign
The use of homophobic language is an almost daily occurrence in British schools; in order to combat this Stonewall UK—a lesbian, gay and bisexual charity—has created a new campaign directed at... [More]
Celeb Grammar Cops - Red Balloon Helps School Children Correct Errors in Celebrity Tweets
SCORE 4.5
Average 1,211 Clicks Pub: Jun 11, 13
Celeb Grammar Cops
Red Balloon Helps School Children Correct Errors in Celebrity Tweets
While the shorthands and incorrect terminology used to get messages across through social media outlets are extremely common, things such as grammatical errors in celebrity tweets can negatively... [More]
Fecal Smoking Campaigns - The Ugly Truth Campaign Connects Pet Feces to Smoking
SCORE 3.6
Mild 2,943 Clicks Pub: Jun 13, 13
Fecal Smoking Campaigns
The Ugly Truth Campaign Connects Pet Feces to Smoking
In an effort to curb smoking, anti-smoking organization Truth created a campaign that will make you gag called ‘Ugly Truth.’ The stunt aimed to educate the public about how disgusting smoking is... [More]
Quantcast