The Japanese style of cosplay is welcomed in the west by pop culture fanatics
Implications - Previously confined to Asian culture, the kigurumi style of dress-up is taking precedent in North American society as a quirky means to express pop culture adoration. Embodying favorite characters or figures for a deeper level of fandom, those that participate in kigurumi are being accepted by peers as free spirited and in touch with niche culture, satiating a desire for exoticism and escape from the mundane
Trend Themes
-
Cosplay Popularity — The popularity of cosplay and niche culture is on the rise, as individuals seek to express their fandom through dress-up and escape from the mundane.
-
Comfort Clothing — There is a growing trend of individuals preferring comfort over style when it comes to clothing, with onesies and other comfortable clothing becoming favored apparel choices in many markets.
-
Nostalgia Niche — Consumers are seeking nostalgia and vintage as a means of self-expression, with many 90s trends and icons being revived in popular culture and fashion.
Industry Implications
-
Apparel Industry — With the growing trend of cosplay, comfort clothing, and nostalgia niche, the apparel industry can capitalize on clothing designs that cater to these trends and preferences.
-
Entertainment Industry — As consumers seek out ways to express their fandom and escape the mundane, the entertainment industry can create experiences and products that cater to these niche cultures and desires.
-
E-commerce Industry — With the rise in popularity of cosplay and unique clothing trends, the e-commerce industry has an opportunity to provide consumers with access to a wider variety of niche clothing and accessories.
5 Featured, 32 Examples:
1,538,637 Total Clicks
Date Range:
Jul 13 — Jan 14
Trending:
Hot
Consumer Insight Topics:
