These Nouveau Millennial innovations range from music festival rideshares to makeup lines that target active consumers. Consisting of college students and recent grads, this demographic is dedicated to social and environmental causes and chooses experiences over material objects. Additionally, Millennials' hectic lifestyles make them seek convenience in every aspect of their life -- whether investing in grocery deliveries and pre-made meal kits or curated lifestyle subscriptions.
Some peak experiences appealing to this group include concert merchandise pop-ups and beachside donut shops that fuse Instagrammable branding with affordable menu items. While concert merchandise is nothing new, its recent resurgence falls in line with Nouveau Millennials' desire for accessible luxury and exclusivity. Fashion brands aren't the only ones taking notice as major fast food companies are following suit -- from a Big Mac-themed clothing range to a Taco Bell pop-up that serves up menu-themed apparel and accessories.
Responding well to authentic and interactive marketing techniques, Nouveau Millennials are also driving online businesses to create brick and mortar pop-ups and brand activations along with sponsored social media filters. A standout, Starbucks is appealing to the group with in-app Snapchat filters that are customizable while doubling as a clever promotional tool.
74 Nouveau Millennial Innovations
From Active Beauty Collections to Music Festival Rideshare Apps:
Jana Pijak — Nov 25, 2016 — Lifestyle
74
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
73
Instagram Star Editorials
NASASEASONS' Fall/Winter Line is Modeled by Eileen Kelly & Naleye Junior
72
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
71
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
70
Gold Star Snapchat Lenses
This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System
69
Short-Term Apartment Rentals
This Network of Co-Living Spaces Lets Workers Live All Over the World
68
Footwear Bar Pop-Ups
The 'Classics & Classics' Pop-Up Offers Footwear and Drink Pairings
67
Festival Fashion Pop-Up Shops
H&M and Coachella Valley Music Collaborate for a Fast Fashion Lineup
66
Influencer-Modeled Campaigns
Mighty Healthy Released Its 'New Breed' Lookbook for the Fall
65
R&B Toronto Pop-Ups
PARTYNEXTDOOR's Exclusive Merchandise Will Be Available for Two Days
64
Pizza Chain Gaming Sponsorships
Pizza Hut is a Large Donor for Many eSports-Related Events
63
Collaborative Coffee Bars
The Barn Created an In-Store Coffee Bar with Uniqlo
62
Mexican Restaurant Clothing Retailers
The 'Taco Bell Taco Shop' Offers Merchandise from the QSR
61
Designer Burger Apparel
The Three Buns Capsule Collection is a Co-Branding Success
60
Self-Service Influencer Marketplaces
'FameBit' is a Platform to Connect Influencers and Brands
59
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
58
Personalized Music Festival Promotions
These Earbuds Help Users Contol the Live Audio Environment
57
Fast Food Fashion
McDonald's Releases a Big Mac Product Line for Die-Hard Fans
56
House-Sharing Workspaces
Hoffice Transforms Private Homes into Temporary Coworking Spaces
55
Pop-Up Office Startups
'Popices' Creates Outdoor Offices for Startups and Freelancers to Use
54
VR Festival Experiences
The Coachella VR App Allows Users to Experience the Festival from Home
53
Socialite Sister Apps
The Kendall and Kylie Jenner App Enters the Mobile Gaming World
52
Musician-Branded Canadiana Clothing
The OVO x Roots 2016 Fall/Winter Collection Soft Goods are Hip
51
Rideshare Streaming Experiences
Uber Offers Riders Free Entertainment with Amazon Shows on Tablets
50
Luxe Retail-Singer Collaborations
Barneys New York Will Feature Justin Bieber's Tour Merchandise
49
Contact Lens Subscription Kits
The Optikal Service Delivers Everything Needed for Contact Care
48
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
47
Festival Grocery Deliveries
Portugese Festival-Attendees Can Order Groceries Delivery to the Event
46
Grocery Store Meal Kits
Whole Foods Will Now Sell Purple Carrot's Plant-Based Meal Kits in Stores
45
Muslim Blogger Beauty Boxes
The Fashion Blog 'Muslim Girl' is Launching a Subscription Box Service
44
Beachside Dessert Cafes
The Doughnut Time Bondi Beach Pop-Up Features Summer-Themed Treats
43
Musical Beer Subscriptions
Hurd Delivers 7 Inch Vinyls Paired with Craft Beers
42
Colombian Drug Lord Hoodies
ih nom uh nit Expanded on Its TV-Inspired Apparel with a Narcos Hoodie
41
Customer-Designed Fast Food Menus
The New Taco Bell Website Includes a Fully Customizable Menu
40
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
39
Members-Only Coffee Bars
This North London Coffee Shop Sits Within a Coworking Club
38
Bespoke Watch Services
'Tinker Watches' Allows Consumers to Create Their Own Timepiece Designs
37
Tech-Centric Pop-Up Shops
The New Google Pop-Up Lets Consumers Test Out the Latest Products
36
Social eSports Streaming Services
Twitter is Set to Stream a Professional Counter-Strike Match
35
Rap Lyric Crewneck Sweaters
This Kanye West Crewneck Celebrates 'The Life of Pablo' Album
34
Social Media Art Exhibits
This Culture Club Project Showcases Instagram Photos in an Art Gallery
33
Influencer Marketing Platforms
'Convertgrid' is an Email Marketing Tool for Bloggers and Creators
32
Dream Job-Finding Apps
The 'TiTo' App Makes Finding a Good Job a Streamlined Experience
31
Personalized Emoji Contests
'Become an Emoji' will Create Custom Emoticons for Those that Enter
30
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
29
On-Demand Apparel Deliveries
The Brand is Teaming Up with Postmates to Offer Clothing Deliveries
28
Minute Social Media Platforms
Camarilla Limits Social Sharing to Just 15 Friends at a Time
27
Rap Album Pop-Up Shops
This Pop-Up Shop Will Sell 'The Life of Pablo' Merchandise
26
Large-Scale Meditation Events
'The Big Quiet' Leads "Massive Meditations for Modern People" in NYC
25
Album-Streaming Fashion Shows
Kanye West Used His Yeezy Season 3 Show to Debut His New Album
24
Beauty Vlogger Fashion Collabs
Missguided x Carli Bybel Collection Includes Budget-Friendly Pieces
23
Active Lifestyle Beauty Brands
The Birchbox ARROW is Made for On-the-Go, Health-Conscious Women
22
Personalized Wine Pairings
The Winc Wine Subscription Offers Sommelier Selection With Delivery
21
eSports Broadcasting Hubs
The YouTube Gaming Covers eSports Gaming Live and On-Demand
20
Burger Restaurant Scholarships
The Burger King McLamore Foundation Offers College Scholarships
19
Emoji-Themed Wallpaper
This Collection from 'Murals Wallpaper' Depicts Popular Digital Symbols
18
Craft Beer Subscriptions
This Delivery Service Supports Independent and Small Breweries
17
Influencer Marketing Apps
'Voltu' Lets Companies Connect with Social Influencers for Advertising
16
Anti-Drunk Driving Rideshare Campaigns
Lyft and Budweiser Have Partnered to Provide Free Rides
15
Mysterious Restaurant Campaigns
The Latest Taco Bell Campaign Teases a New Product Launch
14
Complimentery Festival Breakfasts
Dorset Cereals Created a 'Breakfast Extravaganza' at a Festival
13
R&B Retail Partnerships
The Weeknd Will Soon Be Taking Part in a New H&M Collaboration Series
12
Reality Star Emojis
Kim Kardashian's Kimojis Focus on the Celebrities Well-Known Accomplishments
11
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
10
Livestreaming Multimedia Apps
The Hype App Creates Broadcasts with Music, Emojis and Comments
9
Energy Drink eSports Labs
Red Bull Created a Lab to Help Professionals Improve Their Gaming Skills
8
Sports Coverage Collaborations
The NFL is Creating a Snapchat Discover Channel
7
Vegan Night Markets
Los Angeles is Set to Host Its First Ever All-Vegan Street Food Market
6
Music Festival Rideshares
Flok is a Ridesharing Community That Connects Music and Sports Fans
5
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
4
On-Demand Couchsurfing Apps
The 'Overnight' App Lets Users Book Last-Minute Stays with Local Hosts
3
Digital Street Art Tours
'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
2
Blogger-Hosted Decor Tutorials
Target's 'Back to College' Ad Features Popular Teen Influencers
1
Multi-Stop Rideshares
The Lyft Multi-Stop Trip Now Lets Riders Request Multiple Stops On A Trip
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Biodegradable 3D-Printed Pop-Up Cafes
The Nescafé Dolce Gusto Neo Store is Eco-Focused
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Gen Z Coffee Brands
Florence by Mills Coffee Expresses Millie Bobby Brown's Love of Java
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Youthful Glide-On Fragrances
Sparti Scents Brings the Fun of Fragrance to Gen Z
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Menu-Inspired Merch Collections
Mellow Mushroom's Merch Conveys the Menu's Retro-Futuristic Style
Youthful Beauty Metaverses
Claire's ShimmerVille Transports Gen Z to a Place for Play & Shopping
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Gen Z-Targeted Sleepwear Brands
The Children's Place Recently Launched the PJ Place Brand
TikTok-Inspired Menu Items
Denny's Debuted a New Set of Creator Meal Collabarations
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Sustainably-Focused Experimental Fashion
Noki & the NESTT Showcase an Upcycled Fashion Collection
Next-Gen Diamond Jewelry
MONTSERRAT's Lab-Grown Diamonds Speak to Millennial & Gen Z Shoppers
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Brunch-Inspired Activewear Capsules
Nimble Activewear Launches the New 'Breakfast Club' Collection
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Youthful Plant-Powered Snacks
'You Need This' Makes Healthful Snacks for Gen Z
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Breakfast-Inspired Concerts
Silk Almondmilk Launches Tiny Kitchen Concerts with Breakfast Recipes
Youthful Fine Art Apparel
This Pacsun Capsule Collection Blends Fine Art & Fashion
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Multifaceted Fashion Metaverses
AeroWorld is an Immersive Virtual World from Aéropostale
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Accessible Millennial-Targeted Wines
The My Fave Wine Range Includes Three Options
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Eco-Conscious Coffee Packaging
Bruvi Teams Up with Lamill and Joyride on Sustainable Coffee Pods
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Immersive Eco-Conscious Employee Training
Les Nouveaux Géants Attempts to Revolutionize Training
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet