The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Kanesa David — March 20, 2024 — Marketing
References: thebelgianwaffle.co & business-standard
The Belgian Waffle Co, an Indian waffle franchise, is launching the new 'Hunt for the Coolest Fans' campaign, recruiting Gen Z celebrity Palak Tiwari. Tiwari was selected due to her bubbly personality and reputation among Gen Z consumers, making her the ideal choice for a marketing campaign to engage this audience.
The #MyWaffleMove contest is designed to offer participants an exciting opportunity to win attractive prizes, including the highly coveted iPhone 15, premium Bose Headphones, stylish Boat Smartwatches, and over 1000 vouchers by simply sharing a creative way to eat waffles using the #MyWaffleMove hashtag.
The campaign features visual imagery and a video of Tiwari indulging in a Triple Chocolate Waff-Wich, one of The Belgian Waffle Co's menu items.
Image Credit: The Belgian Waffle Co
The #MyWaffleMove contest is designed to offer participants an exciting opportunity to win attractive prizes, including the highly coveted iPhone 15, premium Bose Headphones, stylish Boat Smartwatches, and over 1000 vouchers by simply sharing a creative way to eat waffles using the #MyWaffleMove hashtag.
The campaign features visual imagery and a video of Tiwari indulging in a Triple Chocolate Waff-Wich, one of The Belgian Waffle Co's menu items.
Image Credit: The Belgian Waffle Co
Trend Themes
1. Gen Z Marketing Campaigns - Creating targeted campaigns towards Generation Z consumers using popular influencers and engaging contests.
2. Social Media Influencer Partnerships - Leveraging the social media influence of celebrities to reach a younger audience and generate brand awareness.
3. Interactive Contest Campaigns - Utilizing interactive contests with valuable prizes to increase consumer engagement and loyalty.
Industry Implications
1. Food and Beverage - Exploring innovative marketing strategies in the food and beverage industry to appeal to younger demographics.
2. Social Media Marketing - Enhancing marketing efforts through strategic collaborations with influencers in the social media marketing sector.
3. Retail and Consumer Goods - Implementing engaging contest campaigns in the retail and consumer goods sector to drive brand recognition and customer participation.
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