July 2017 packaging trends reveal brands' current focus on providing summer-themed products, as well as offering packaging that is more sleek than it is extravagant.
With the summer months now upon us, the Korean-inspired skincare and makeup brand ETUDE HOUSE recently released a series of lip tints that are inspired by a popular dessert treat of the season – popsicles. The vibrant lip tints are offered in a range of packages that resemble ice cream and popsicles, offering endearing designs that will likely appeal to people of all age groups.
REF Stockholm was inspired by its Swedish roots when designing the packaging for its hair care products. The sprays come in sleek bronze and silver bottles that put more of an emphasis on their vegan and cruelty free contents than they do on a flashy design, making them that much more interesting to consumers.
Top 70 Packaging Trends in July
71
Ice Cream-Inspired Concealer Packaging
Eyes Cream is Featured in Tub-Like Packaging
70
Accessory-Inspired Beer Cans
Offbeat Brewing Co.'s Beer Can Packages Encourage Photo-Taking
69
Popsicle-Themed Lip Tints
The ETUDE HOUSE Lip Tints Have a Summery Inspiration
68
Conceptual Moon Water Drinks
The Fruit Moon Beverages Highlight the Lore Behind the Product
67
Humorous Alcohol Branding
Emergency Drinking Beer From Wild Heaven Beer is Refreshing and Crisp
66
Vegetable-Based Paleo Snacks
Innate's Food Products are Based in Natural, Nutritious Ingredients
65
Abstract Art Chocolate Branding
The Temper Brand Offers Premium Chocolates and Pastries
64
Pop Tab Coconut Shells
Genuine Coconut Water Lets Consumers Enjoy Coconut Water from a Coconut
63
Mixed-Material 90s Sneakers
The Bodega x ASICS 'Underground' Shoes Feature Retro & Modern Elements
62
Color-Changing Food Packaging
This Fresh Food Packaging Changes Color to Indicate Food Spoilage
61
Sophisticated Hair Care Packaging
REF Stockholm is a Hair Care Brand That Focuses on Simplicity
60
Fashion-Forward Pet Accessory Packaging
These Boxes of Dog Bandanas Appeal to Stylish Pet Owners
59
Nourishing Vegetable Popsicles
SPRICE Offers Flavors Like Orange & Carrot and Cucumber & Lime
58
Canned Craft Cocktails
Salt Points' Canned Moscow Mule Brings the Cocktail Experience On the Go
57
Glamorous Dessert Packaging
Booths' Desserts Have Had Their Packaging Redesigned
56
Endless Variety Gummy Candies
The SweeTarts Gummies Come in Random Shapes and Styles
55
Herb-Infused Honeys
Cretan Honey Features Artistic Botanical Branding
54
Naked Packaging Publicity Stunts
This Lush Cosmetics Packaging Campaign Involves Nude Workers
53
Organic Coffee-Based Scrubs
Scrub Co. Offers Exfoliation Products with a Range of Ingredients
52
Futuristic Beauty Collections
The MAC x Chromat Line Introduces Adventurous, Limited Shades
51
High-End Sparkling Water Branding
The VIVE Sparkling Water Line is Modern and Premium
50
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
49
Transparent Baby Food Packaging
The PiCCOLO Pure Baby Foods are Made with 100% Fresh Ingredients
48
Interconnecting Juice Packaging
The Vitamin Juices Branding Creates a Statement with Ingredients
47
Gift-Inspired Candle Packaging
These Candle Containers Were Designed with Quality in Mind
46
See-Through Food Pouch Packaging
The Sonoco ClearGuard Packaging Preserves Product Freshness
45
Fragrance-Focused Laundry Detergents
L'Eaundry's Laundry Detergent Fragrances Resemble Perfume
44
Illustrated Cannabis Packaging
1964 Supply Co. Offers Artistic Imagery on Its Boxes and Jars
43
Single-Serve Milk Bottles
Rosa Brothers Packages Its Flavored Milk in Glass Bottles
42
Endearing Boxed Dried Fruits
VDA BANGKOK Designed Packaging for This New Dried Fruit Collection
41
Female Artist-Celebrating Branding
This LIFEWTR Bottled Water Packaging Celebrates Creativity
40
Celestial Baby Care Kits
Between You and the Moon’s Baby Moon Range is Organically Sourced
39
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
38
Tropical Probiotic Beverages
Teaphoria's Kombucha Tea Drinks Celebrate Vibrant Fruit Flavors
37
Cosmic Skincare Branding
Cosmos' Toners, Face Oils and Face Wash Bottles Depict the Moon and Sun
36
Lunar Cheese Snack Branding
The Cheesky Crispy Cheese Snack Packaging Correlates to the Moon
35
Artfully Designed Cleansers
Tom Dixon's 'Washing!' Introduces Eye-Pleasing Hand Washes and More
34
Revamped Cricket Chips Packaging
The Chirps Brand Has Been Redesigned to Appear More Modern
33
Patriotic American Energy Drinks
The Liquid Ice America Energy Drink Celebrates the US
32
Ready-to-Pour Cleaner Pouches
Bona's Hardwood Floor Cleaner Comes with an Easy-to-Use Dispenser
31
Classically Branded Cannabis Cookies
The Won Der Cookie Branding Features Smiling Art Muses
30
Long-Lasting Eye Pigments
The Milk Makeup Eye Pigments Have a Bold Metallic Finish
29
Pared Down Task Chairs
The Pacific Chair Hides All Mechanical Components
28
Horoscope-Themed Chocolates
These Astrology-Inspired 'Eight Chocolate' Explore Star Signs
27
Natural Micro Batch Bitters
Bitter Union Offers a Range of Distinct Flavors
26
90s Notebook-Themed Eye Shadows
These New Lisa Frank Eye Shadows Come in Retro Containers
25
Seed-Based Snack Boxes
The 9NINE Brand Has Been Redesigned to Appeal to a Mainstream Audience
24
Pre-Filled Icing Bags
The Pillsbury Filled Pastry Bags Make Quick Work of Decorating Cakes
23
Canned Sangria Mixes
Smirnoff's Canned Sangrias are Available in Red and White Varieties
22
Galactic Eyeshadow Palettes
BH Cosmetics' Supernova Cosmic Makeup Takes Cues from Outer Space
21
Mermaid-Inspired Highlighters
These New Lime Crime Highlighter Palettes Feature Three Shades
20
Pharmaceutical Cocktail Mixer Branding
Easy Mixers Come in a Variety of Unique Flavors
19
Alcohol Flask Coffee Packaging
The Grounds Cold Brew Coffee Packaging is Classically Premium
18
Elegant Cylindrical Tea Branding
The Seventh Duchess Has Redesigned Its Tea Branding
17
Vegan Korean Barbecue Chicken
Target's Simply Balanced Brand Offers Meatless Barbecue Chicken
16
Ingredient-Inspired Yogurt Packaging
The Imlek Jogood Fruit Yogurt Packaging Highlights Freshness
15
Athletic Tuna Snack Branding
The Tuny Sport Tuna Packaging Targets Athletes
14
Co-Branded Cartoon Cinnamon Rolls
For a Limited Time, KFC is Selling Cinnamorol's Cinnamon Roll
13
Endearing Edamame Branding
Minnamame's Packaging Stands Out for Its Playful Design
12
Gradient Cold Tea Packaging
The Thái Vegan Milk Tea Branding is Modern and Clean
11
Single-Serve Whiskey Sets
This Jack Daniels Father's Day Gift Includes a Tumbler and Small Bottle
10
Chinese New Year-Celebrating Cereals
This Kellogg’s Corn Flakes Box Features Ornate Styling
9
Uplifting Mint Containers
Ice Breakers' Packages Introduce the 'Unicorn of Confidence'
8
Whiskey-Inspired Nail Polish Bottles
Pretty Vulgar's 'Nail Liquor' Packaging Looks Like Alcohol
7
Pizza-Specific Wines
'Slice of Wine' is Designed for Pairing Pizza and Wine
6
Insulating Wooden Boxes
The 'WooBox' is an Eco-Friendly Alternative to Styrofoam Packaging
5
Single-Serve Olive Pouches
Oloves' Pitted, Seasoned Olive Snacks are Packaged in Portable Bags
4
Homespun Condiment Branding
The Chorifactory Salsa Packaging Merges Rustic and Modern Aesthetics
3
Wholesome Handmade Granola Bars
Garuka Bars Come Wrapped in 100% Recyclable Packaging
2
Fruit-Based Depilatory Creams
Besilki Offers a Unique Ingredient in Its Hair Removal Creams
1
Movie-Themed Smartphones
This Special-Edition Samsung Galaxy S8 is Pirates of The Caribbean-Themed
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Melon-Segmenting Kitchen Tools
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Graffiti Chocolate Bars
Compartes' Art-Inspired Chocolate Bar Has Hand-Sprayed Edible Splashes
Assorted Snack Packs
Ready Pac Foods' 'Ready Snax' Provide Sweet and Savory Options
Cosmetic Phone Cases
The Pout Case Has a Built-In Slide-Out Drawer for Makeup
Accessory-Inspired Beer Cans
Offbeat Brewing Co.'s Beer Can Packages Encourage Photo-Taking
Ecological Burial Initiatives
Katrina Spade Talks About Her Initiative, the Urban Death Project
Modular Hydroponic Kits
Planty Square is Able to Grow and Take Care of House Plants
Sculptural Hair Designs
Laetitia Ky's Clever Hair Sculptures Depict Various Scenes Atop Her Head
Luxurious Ice Cream Pop-Ups
This Magnum Pop-Up Featured Edible Flowers and Pearls
Asymmetric Soft Drink Bottles
These New Fanta Bottles Were Inspired by Freshly Squeezed Fruit
Youthfully Eccentric Editorials
The Ones 2 Watch 'Never Promise Me' Series is Casually Clothed
Decorative Dessert Cafes
'The Dazzling Cafe' Opened a New Location in Toronto
Avocado-Preserving Tools
The AvoSeedo Avocado Saver Keeps the Fruit Fresher for Longer
Mermaid-Inspired Cosmetics
The Stila Magnificent Metals Mermaid Liquid Shadows are Festival-Ready
Dessert-Themed Horoscopes
Astro Poets and bon appetit's Astrology Column is Foodie-Approved
Buried Beer Coolers
The 'Biersafe' Underground Beer Cooler Uses Dirt as Insulation
Elaborate Natural Hair Art
Laetitia KY Shares Impressive Sculptures That Make Use of Her Own Hair
Lavish 80s-Inspired Fashion
'The Ritz' Editorial Spotlights Updated Versions of Retro Fashions
Slim Protein Snacks
PhD Nutrition's Smart Protein Bars Nourish Without Unwanted Carbs
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
Portable Beer Pong Tables
'Oche Pong' Allows You to Play Beer Pong Virtually Anywhere
High-End Sparkling Water Branding
The VIVE Sparkling Water Line is Modern and Premium
Indian-Inspired Yogurt Cups
Chaat's Spicy, Sweet and Savory Yogurt is Topped with Lentil Puffs
Wallet-Sized Beard Combs
The 'Go Comb' Puts a Grooming Tool into Your Pocket for Quick Touchups
Birthday Cake Chocolates
Trader Joe's Birthday Cake Bar Has the Look & Taste of a Special Dessert
Official Secret Menu Beverages
These Starbucks Frappuccino Flavors are Available Only in Asia
Celebrity-Backed Edible Face Masks
Salma Hayek's Juice Generation is Now Offering DIY Recipes
Floridian Rat-Inspired Streetwear
This Bodega Editorial Spotlights the New Stray Rats Collection
Gender Neutral Craft Beers
Threes Brewing Has Created a Gender Neutral Beer for Pride Month
Southwestern Breakfast Bowls
Kellogg's and Moe's Created a Range of Frozen Breakfast Bowls
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
Mystical Bath Elixirs
House of Intuition's Magic Bath Soaks Promote Positive Energy and Luck
Filmic Beer Branding
The Director Brewery Co Names Its Brews After Iconic Movies
Rainbow Unicorn Pizzas
The Pop Candy Land Pizza From Industry Kitchen is Topped with Confections
Healing Crystal Candles
These LVL CO. Candles Aid with Mental Well-being and Mindfulness
Camera Brand Coolers
This Kodak Cooler is a Nostalgic Piece of Merchandise Inspired by the Company
Makeup Artist Competition Shows
The Reality Show Glam Masters Will Be Produced by Kim Kardashian
Gray Lipstick Trios
Kat Von D's Released an Everlasting Liquid Lipstick Gray Trio
Palm-Sized Hummus Snacks
DipIn's Single-Serve Hummus Packs Boast Just 1.42 Ounces
Young Infant Food Subscriptions
The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions
Marble Makeup Palettes
The Soiree Diaries Eyeshadow Set Boasts an Aesthetically Pleasing Design
Green Glowing Desserts
'Glonuts' Glow in the Dark Thanks to a Vitamin B-Infused Glaze
Celestial Baby Care Kits
Between You and the Moon’s Baby Moon Range is Organically Sourced
Cosmic Skincare Branding
Cosmos' Toners, Face Oils and Face Wash Bottles Depict the Moon and Sun
Pasta-Shaped Lamps
Mentsen's Rigatoni Series is Inspired by the Pasta Varietal
Ice Cream-Filled Watermelons
Tokyo's Dominique Ansel Bakery is Selling 'What-a-Melon Soft Serve'
Car Fuel-Infused Cocktails
Bompas & Parr’s Newest Craft Cocktails Consist of Clean Car Fuel
Ergonomic Drawing Boards
'My Drawing Board' Keeps Artists' Work Areas Organized
Candy Bar-Packed Ice Creams
The Baskin-Robbins Made with TWIX Bars Ice Cream is Limited-Edition
Kale-Infused Chocolates
Compartes' Vegan Kale Bar is Loaded with Pumpkin and Sesame Seeds
Classically Branded Cannabis Cookies
The Won Der Cookie Branding Features Smiling Art Muses
Unbranded Cosmetic E-Retailers
Beauty Pie Connects Shoppers to Label-Free Products at Factory Cost
Wrestler-Inspired Fragrances
J-Scent's Unique Perfume Smells of Hair Oil Used by Sumo Wrestlers
Celebrity Vacation-Inspired Makeup
Kylie Jenner's New Vacation Edition is Full of Shimmery Shades
Canned Draft Tea Lattes
The La Colombe Chai Tea Draft Latte is Perfectly Sweet and Steeped
Permissible Mousse Desserts
The Gü Dessert Mousses are Formulated for Mature Consumers
Pre-Cooked Microwaveable Pastas
Barilla's 'Ready Pasta' Helps to Reduce Meal Preparation Times
Pore-Erasing Cosmetic Sticks
Lottie London is Offering a Cosmetic Stick for Quick Touch-Ups
90s Notebook-Themed Eye Shadows
These New Lisa Frank Eye Shadows Come in Retro Containers
All-Black Bath Bombs
Etsy's ArizonaBlueCo Makes Bath Bombs in Obsidian
Chamomile-Infused Skin Concealers
Milk Makeup's Flex Concealer Offers Full Coverage
Fermented Soda-Inspired Drinks
LIVE Kombucha is Flavored Like Soda to Appeal to Consumers
Pre-Filled Icing Bags
The Pillsbury Filled Pastry Bags Make Quick Work of Decorating Cakes
Meatless Barbecue Chicken Wings
Gardein Offers Healthy Alternatives to Chicken Wings
Galactic Eyeshadow Palettes
BH Cosmetics' Supernova Cosmic Makeup Takes Cues from Outer Space
Edible Greeting Cards
Moonpig Created Meat-Flavored Cards for Father's Day
Wholesome Seed Cereal Bars
The Nestlé Clusters Breakfast Cereal Bars are Ideal for Morning Snacks
Mermaid-Inspired Highlighters
These New Lime Crime Highlighter Palettes Feature Three Shades
Charitable Non-Dairy Beverages
Cups of Kindness Was Launched with the Help of Lady Gaga
Frozen Campfire Confections
The Edwards S’mores Crème Pie is an Alternative to the Campfire Treat
Wood-Made Office Campuses
The 'Nanterre Arboretum' Will Be the World's Largest Solid Wood Project
Quartz-Infused Hand Moisturizers
Prismologie's Rose Quartz & Rose Exfoliant Softens Dry Skin
Beer-Infused Salsas
The Mrs. Renfro Craft Beer Salsa is Made with Texas Red Amber Lager
Sea Salt-Based Shampoos
This Christophe Robin Scrub Was Formulated for the Hair
Rosé-Based Ice Cream Flavors
The Smitten Ice Cream Brand Offers Several Distinct Seasonal Flavors
Whole Food Snack Bars
The JERF Bar Encourages Consumers to "Just Eat Real Food"
Unconventional Milk Flavors
The Shatto Milk Company Makes Unusually Flavored Milk Drink
Buffalo Cauliflower Wings
Electric Mud BBQ Offers an Alternative to Chicken Wings
Refillable Luxury Cosmetics Packaging
The Snowcrystal Makeup Brand Offers Eco-Friendly Packaging
Donut Cocktail Tastings
The Clough Club Pop-Up Pairs Cartems Donuts with Mixed Drinks
Elegant Cylindrical Tea Branding
The Seventh Duchess Has Redesigned Its Tea Branding
Prebiotic Dandelion Teas
LION's Botanical Beverages Boast Benefits for the Liver and Digestion
Patriotic Summertime Candies
These New Wrigley America Treats Celebrate Summer and the USA
Summery Coffee-Free Blended Drinks
The New Frappuccino Crème Drinks are Limited-Edition for Summer
Glittery Pride-Celebrating Makeup Sticks
The Milk Makeup Brand is Celebrating Pride
Limited-Edition Oversized Chalupas
The Taco Bell Double Chalupa is Available Until the End of July
Tequila-Infused Candies
Sugarfina and Casamigos Collaborated on a Range of Grown-Up Sweets
Guava Cream Ales
Guava Libre From 'The Bruery' Tastes Like a Guava Cream Soda
Music Maker Drink Mixers
The Mariachi Margarita Mixers Turn Mixology into a Musical Pastime
Therapeutic Laundry Kits
Caldrea's Laundry Cleaning Kits Feature Organic and Fragrant Products
Nourishing Honey Serums
Banila Co's 'Ms Flower & Mr Honey Essence Oil' Replenishes Tired Skin
Design-Led Dispensary Branding
Serra is a PDX-Based Brand Provides an Elevated Cannabis Experience
Countertop Draft Dispensers
The 'U-Bruu' Beverage Bar Keeps Drinks Carbonated for Over a Month
Test-Resistant Poppy Seeds
FDL's Low Morphine Poppy Blend Prevent False Positives on Drug Tests
Phone-Charging Air Purifiers
The 'Zunion' Air Purifier Cleans the Air and Charges Devices
Hospitality Concierge Smartphones
Momo is a Mobile Concierge for International Travellers
Holiday-Encouraging Pop-Ups
CharlieHR's Instant Holiday Pop-Up Reminds Brits to Take Vacations
House-Warming Spell Kits
This Portable Spell Kit from HausWitch Promotes Positive Energy at Home
Artisanal Small-Batch Marshmallows
Little Boo Boo Bakery Makes Campfire Confections Gourmet
Pre-Shampoo Scrub Treatments
Biolage Offers a Scrub That Treats Users Hair and Scalps
Caffeine-Infused Body Scrubs
Sister & Co.'s Skin Food Raw Body Scrub Wakes Up Tired Skin
Dry Scalp Print Ads
This Head & Shoulders Advertisement Calls for a Check for Dandruff
Canned Jackfruit Meat
Native Forest's Organic Young Jackfruit is Branded as a Meat Alternative
Pride-Honoring Ice Creams
Skittles Rainbow Sherbet Is Made From Hundreds of Pounds of Skittles
Foot Type Testing Ads
This Asics Ad Uses Thermochromic Ink to Test Your Foot Type at Home
Cookie-Flavored Candy Canes
This Festive New Oreo Treat Explores Alternative Candy Cane Flavors
Purifying 5-Step Facials
Gemstone Organics' Facial Kit Includes Crystal-Infused Skincare Products
Efficient Garden-Designing Apps
Garden Plan Pro Allows Users to Plan Out Their Gardening Processes
Virtual Marijuana Resource Boards
The Potbot MD Site is Described as a "Virtual Budtender"
Candy-Infused Trail Mixes
The Mars Fruit and Nut Trail Mixes are Packed with Flavorful Treats
Premium Seasonal Blended Desserts
The New Cinnabon Chillattas are Indulgently Artisanal
Slow Cooker Spice Pouches
The Zen of Slow Cooking Offers Ready-to-Use Spice Blends
Infused Cheese Wheels
Henning’s Wisconsin Cheese Mixes Cheese with Fenugreek, Bacon and Peppers
Cartoonish Soft Serve Desserts
McDonald's Singapore Released a Minion-Inspired Dessert
Sportswear-Specific Detergents
Tangent's Sportswear Laundry Detergent Targets Functional Fabrics
Quick-Cooking Indian Appetizers
Chef Bombay's Indian-Inspired Range Reinvents Bite-Sized Classics
Salad-Inspired Gelato Desserts
Eataly Chicago's Gelato Flavor Boasts the Savory Taste of Caprese
Grass-Fed Cow Milk Yogurts
The New Organic Valley Grassmilk Yogurt Flavors are Summery
Free-From Frozen Dessert Bites
The Incredible Foods perfectly free Treats are Allergen-Free
Meatless Vegan Nachos
The Sage Vegan Bistro Serves Flavorful, Fully Loaded Plant-Based Nachos
Sweet Tea Pork Chops
These Double-Cut Pork Chops are Infused with a Classic Southern Beverage
Vegetarian Cauliflower Wings
WaterCourse Foods Offers a Vegetable Alternative to Chicken Wings