July 2017 packaging trends reveal brands' current focus on providing summer-themed products, as well as offering packaging that is more sleek than it is extravagant.
With the summer months now upon us, the Korean-inspired skincare and makeup brand ETUDE HOUSE recently released a series of lip tints that are inspired by a popular dessert treat of the season – popsicles. The vibrant lip tints are offered in a range of packages that resemble ice cream and popsicles, offering endearing designs that will likely appeal to people of all age groups.
REF Stockholm was inspired by its Swedish roots when designing the packaging for its hair care products. The sprays come in sleek bronze and silver bottles that put more of an emphasis on their vegan and cruelty free contents than they do on a flashy design, making them that much more interesting to consumers.
Top 70 Packaging Trends in July
71
Ice Cream-Inspired Concealer Packaging
Eyes Cream is Featured in Tub-Like Packaging
70
Accessory-Inspired Beer Cans
Offbeat Brewing Co.'s Beer Can Packages Encourage Photo-Taking
69
Popsicle-Themed Lip Tints
The ETUDE HOUSE Lip Tints Have a Summery Inspiration
68
Conceptual Moon Water Drinks
The Fruit Moon Beverages Highlight the Lore Behind the Product
67
Humorous Alcohol Branding
Emergency Drinking Beer From Wild Heaven Beer is Refreshing and Crisp
66
Vegetable-Based Paleo Snacks
Innate's Food Products are Based in Natural, Nutritious Ingredients
65
Abstract Art Chocolate Branding
The Temper Brand Offers Premium Chocolates and Pastries
64
Pop Tab Coconut Shells
Genuine Coconut Water Lets Consumers Enjoy Coconut Water from a Coconut
63
Mixed-Material 90s Sneakers
The Bodega x ASICS 'Underground' Shoes Feature Retro & Modern Elements
62
Color-Changing Food Packaging
This Fresh Food Packaging Changes Color to Indicate Food Spoilage
61
Sophisticated Hair Care Packaging
REF Stockholm is a Hair Care Brand That Focuses on Simplicity
60
Fashion-Forward Pet Accessory Packaging
These Boxes of Dog Bandanas Appeal to Stylish Pet Owners
59
Nourishing Vegetable Popsicles
SPRICE Offers Flavors Like Orange & Carrot and Cucumber & Lime
58
Canned Craft Cocktails
Salt Points' Canned Moscow Mule Brings the Cocktail Experience On the Go
57
Glamorous Dessert Packaging
Booths' Desserts Have Had Their Packaging Redesigned
56
Endless Variety Gummy Candies
The SweeTarts Gummies Come in Random Shapes and Styles
55
Herb-Infused Honeys
Cretan Honey Features Artistic Botanical Branding
54
Naked Packaging Publicity Stunts
This Lush Cosmetics Packaging Campaign Involves Nude Workers
53
Organic Coffee-Based Scrubs
Scrub Co. Offers Exfoliation Products with a Range of Ingredients
52
Futuristic Beauty Collections
The MAC x Chromat Line Introduces Adventurous, Limited Shades
51
High-End Sparkling Water Branding
The VIVE Sparkling Water Line is Modern and Premium
50
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
49
Transparent Baby Food Packaging
The PiCCOLO Pure Baby Foods are Made with 100% Fresh Ingredients
48
Interconnecting Juice Packaging
The Vitamin Juices Branding Creates a Statement with Ingredients
47
Gift-Inspired Candle Packaging
These Candle Containers Were Designed with Quality in Mind
46
See-Through Food Pouch Packaging
The Sonoco ClearGuard Packaging Preserves Product Freshness
45
Fragrance-Focused Laundry Detergents
L'Eaundry's Laundry Detergent Fragrances Resemble Perfume
44
Illustrated Cannabis Packaging
1964 Supply Co. Offers Artistic Imagery on Its Boxes and Jars
43
Single-Serve Milk Bottles
Rosa Brothers Packages Its Flavored Milk in Glass Bottles
42
Endearing Boxed Dried Fruits
VDA BANGKOK Designed Packaging for This New Dried Fruit Collection
41
Female Artist-Celebrating Branding
This LIFEWTR Bottled Water Packaging Celebrates Creativity
40
Celestial Baby Care Kits
Between You and the Moon’s Baby Moon Range is Organically Sourced
39
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
38
Tropical Probiotic Beverages
Teaphoria's Kombucha Tea Drinks Celebrate Vibrant Fruit Flavors
37
Cosmic Skincare Branding
Cosmos' Toners, Face Oils and Face Wash Bottles Depict the Moon and Sun
36
Lunar Cheese Snack Branding
The Cheesky Crispy Cheese Snack Packaging Correlates to the Moon
35
Artfully Designed Cleansers
Tom Dixon's 'Washing!' Introduces Eye-Pleasing Hand Washes and More
34
Revamped Cricket Chips Packaging
The Chirps Brand Has Been Redesigned to Appear More Modern
33
Patriotic American Energy Drinks
The Liquid Ice America Energy Drink Celebrates the US
32
Ready-to-Pour Cleaner Pouches
Bona's Hardwood Floor Cleaner Comes with an Easy-to-Use Dispenser
31
Classically Branded Cannabis Cookies
The Won Der Cookie Branding Features Smiling Art Muses
30
Long-Lasting Eye Pigments
The Milk Makeup Eye Pigments Have a Bold Metallic Finish
29
Pared Down Task Chairs
The Pacific Chair Hides All Mechanical Components
28
Horoscope-Themed Chocolates
These Astrology-Inspired 'Eight Chocolate' Explore Star Signs
27
Natural Micro Batch Bitters
Bitter Union Offers a Range of Distinct Flavors
26
90s Notebook-Themed Eye Shadows
These New Lisa Frank Eye Shadows Come in Retro Containers
25
Seed-Based Snack Boxes
The 9NINE Brand Has Been Redesigned to Appeal to a Mainstream Audience
24
Pre-Filled Icing Bags
The Pillsbury Filled Pastry Bags Make Quick Work of Decorating Cakes
23
Canned Sangria Mixes
Smirnoff's Canned Sangrias are Available in Red and White Varieties
22
Galactic Eyeshadow Palettes
BH Cosmetics' Supernova Cosmic Makeup Takes Cues from Outer Space
21
Mermaid-Inspired Highlighters
These New Lime Crime Highlighter Palettes Feature Three Shades
20
Pharmaceutical Cocktail Mixer Branding
Easy Mixers Come in a Variety of Unique Flavors
19
Alcohol Flask Coffee Packaging
The Grounds Cold Brew Coffee Packaging is Classically Premium
18
Elegant Cylindrical Tea Branding
The Seventh Duchess Has Redesigned Its Tea Branding
17
Vegan Korean Barbecue Chicken
Target's Simply Balanced Brand Offers Meatless Barbecue Chicken
16
Ingredient-Inspired Yogurt Packaging
The Imlek Jogood Fruit Yogurt Packaging Highlights Freshness
15
Co-Branded Cartoon Cinnamon Rolls
For a Limited Time, KFC is Selling Cinnamorol's Cinnamon Roll
14
Athletic Tuna Snack Branding
The Tuny Sport Tuna Packaging Targets Athletes
13
Endearing Edamame Branding
Minnamame's Packaging Stands Out for Its Playful Design
12
Gradient Cold Tea Packaging
The Thái Vegan Milk Tea Branding is Modern and Clean
11
Single-Serve Whiskey Sets
This Jack Daniels Father's Day Gift Includes a Tumbler and Small Bottle
10
Chinese New Year-Celebrating Cereals
This Kellogg’s Corn Flakes Box Features Ornate Styling
9
Uplifting Mint Containers
Ice Breakers' Packages Introduce the 'Unicorn of Confidence'
8
Whiskey-Inspired Nail Polish Bottles
Pretty Vulgar's 'Nail Liquor' Packaging Looks Like Alcohol
7
Pizza-Specific Wines
'Slice of Wine' is Designed for Pairing Pizza and Wine
6
Insulating Wooden Boxes
The 'WooBox' is an Eco-Friendly Alternative to Styrofoam Packaging
5
Single-Serve Olive Pouches
Oloves' Pitted, Seasoned Olive Snacks are Packaged in Portable Bags
4
Homespun Condiment Branding
The Chorifactory Salsa Packaging Merges Rustic and Modern Aesthetics
3
Wholesome Handmade Granola Bars
Garuka Bars Come Wrapped in 100% Recyclable Packaging
2
Fruit-Based Depilatory Creams
Besilki Offers a Unique Ingredient in Its Hair Removal Creams
1
Movie-Themed Smartphones
This Special-Edition Samsung Galaxy S8 is Pirates of The Caribbean-Themed
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Feel-Good Fruity Body Mists
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Sweet July Skin's Lip Treatments are Fruity & Antioxidant-Rich
Summery Streaming Series Cosmetics
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Luxe Hydrating Beauty Products
Estée Lauder Launched a New Lip Balm and Cleanser
Matte-Finish Lip Balms
Celine Beauté Has Expanded Its Le Rouge Celine Collection
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Vintage Soda Lip Balms
Vacation's SPF 30 Lip Balm Launched in a Wild Cherry Pepsi Variety
Soda-Inspired Lip Balms
The Cocokind x Olipop Collab Introduces Flavored Ceramide Lip Blur Balms
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
Lollipop-Inspired Beauty Capsules
The H&M x Chupa Chups Collaboration is Fruity and Sweet
Lip Balm Phone Accessories
Daise's Lip Balm Phone Pod Helps Tweens Keep Lip Care Close
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Hydrating Nature-Inspired Cosmetics
The Tree Hut Summer Collection is Packed with Seasonal Scents
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Zero Waste Lipstick Launches
Cloud Beauty Unveils 'Zero Waste Lipstick' at Luxe Pack Shanghai
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
K-Beauty Paris Pop-Ups
MEDIPEEL Hosted a Paris Printemps Pop-Up
Ice Pop-Inspired Lip Stains
Fun, Fruity Popsicle Pouts Recreate the Look of Popsicle-Stained Lips
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Cushion Compact Revivals
TirTir Launches the 'Mask Fit Red Cushion'
Ergonomic Beauty Brands
REVOLVE Features 'Tilt Beauty' to Make Beauty More Accessible
Adorable Smoothie-Inspired Lip Treatments
ESW Beauty Debuts Updated Packaging for Its Range
Mix-and-Match Body Mists
Jelly Beans Inspired the Playful Packaging for Sundae Body Mists
Enchanting Spring-Forward Makeup Capsules
ColourPop Teams Up with Disney for a Tangled Collection
Lip Balm Blind Bags
NYX Launched Collectible M&M'S Smushy Surprize Matte Lip Balms
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Color-Changing Jelly Tints
Milk Makeup's pHreeze Cooling Water Jelly Tint May Turn Coral or Pink
Soda-Inspired Beauty Sets
The Tower 28 x poppi Fizz + Frost Holiday Duo Shares a Festive Color
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Soda-Inspired Skincare Collaborations
poppi and Bubble Skincare Partnered for Lip Products
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Luxurious Lipstick Gift Sets
Louis Vuitton Presents a Lipstick Trunk for Makeup Enthusiasts
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Affordable Holiday Makeup Kits
Revlon Canada Introduced Limited-Edition Holiday Kits
Berry-Inspired Cosmetics Drops
Rhode Skin is Bringing Fresh Shades for Vibrant Spring Looks
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Curated K-Beauty Boxes
FabFitFun Features Noteworthy K-Beauty Brands in its 'Seasonal Summer Box'
Breakthrough Beauty Brand Expansions
rhode Launches in Sephora, Marking a Major Retail Expansion
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Summer-Inspired Japanese Snack Collections
TokyoTreat Minimart Has Launched a Special Summer Line
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
Affordable Performance Cosmetics
Sona Cosmetics Delivers "Makeup Without the Markup"
Stylish Poppy-Inspired Cooler Bags
Out of the Woods Debuts the Poppy Collection
Cooling Plumping Sticks
Typology's Cryo-Plumping Stick Provides an Ice-Like Depuffing Effect
Immersive Haircare Pop-Ups
The Kérastase House of Gloss Shares Hair Transformation & Education
Fruit-Inspired Cosmetics Collections
Fenty Beauty + Fenty Skin Unveil the Fresh N Icy Fruitz Line
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Indulgent Beauty Pop-Ups
Ole Henriksen is Celebrating Its Pout Preserve Lip Treatment at Vnilla
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
Playful Beauty Collector's Tins
Fenty Beauty Drops Whimsical Smurfette Collection Collector’s Tin
Halloween Juice Prank Editions
The Capri Sun Trick & Treat Pouches Turn Pouch Frustration into Fun
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Indulgent Cherry-Themed Collections
Trü Frü and tarte cosmetics Partner for 'Tarte' Cherries
Caramel-Scented Lip Treatments
Tarte's Maracuja Juicy Melt Mask Cushions Lips in Hydration
Portable Nail Balms
essences's JUICY NAIL Nail Balm Nourishes Nails on the Go
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Sensorial Candy-Inspired Cosmetics
Swedish Candy Culture Inspired the H&M Beauty and BUBS Collab
Musical Makeup Packaging
Rimmel London's Full Volume Makeup Includes Scannable Spotify Codes
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Melting Lip Balms
e.l.f. Cosmetics Has Introduced Its Glow Reviver Melting Lip Balm
Buildable Jelly-Style Lip Tints
Narins Beauty Debuts a New Product Dubbed BunBun Lip Jelly Tint
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Probiotic Lip Treatments
TULA's 'Glaze Plumping Lip Treatments Swipe on in Sheer, Shiny Shades
Birthday Beauty Capsules
The Rhode Birthday Edit 2025 Brings Scented Tints and New Accessories
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Pigmented Lip-Conditioning Products
Estée Lauder's Pure Color Melt-On Glosstick Brings the Shine
Multi-Use Lip Product Holders
ColourPop Cosmetics & PopSockets Teamed Up to Make ColourPopSockets
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Nostalgic Summer Ice Creams
Jeni's Super Fun Times Collection Captures the Essence of the Season
Heart-Themed Makeup Collections
ColourPop Debuts its 'Heart to Get Valentine’s Day Collection'
Recycled PU Beauty Accessories
Yves Saint Laurent Beauty's New Pouch and Mirror Were Launched
Candy-Inspired Lip Care Sets
Skyn Studio Beauty Presents the Candy Crush Duo Lip Care
Black-Colored Lip Tint Sets
The rom&nd Black Lip Trio Edition Taps into Punk and Goth Subcultures
Crave-Worthy Lip Balm Flavors
e.l.f. Cosmetics Has Expanded Its Glow Reviver Melting Lip Balm Line
Italian-Inspired Lip Collections
#eosflavorlab Spritz Shares Flavors Like Vanilla Cannoli
Tinted Lip Oil Launches
Charlotte Tilbury Debuts Its New Unreal Lips Healthy Glow Nectar Oil
Multi-Benefit Lip Treatments
The Outset's Lip Oasis Gossy Treatment Fortifies the Skin Barrier
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Elegant Holiday Beauty Kits
U BEAUTY Has Curated a Collection of Five Distinct Skincare Kits
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Asian Heritage-Rooted Collabs
Sundae School X uka Unveil Limited-Edition Products and a Pop-Up
Subtly Staining Lip Tints
essence Hydra Kiss Lip Tints Come in Six Shades
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Summer-Ready Lip Balms
NIVEA's Summer Lip Balm Collection is Playful and Practical
Pastry-Inspired Peptide Lip Treatments
OLEHENRIKSEN Expands Its Lip Treatment with Sweet Macaron
Secretive Lip Balm Collections
The eos Flavor Lab Secret Menu Lip Balm Range is Expansive
Holiday-Dessert-Inspired Lip Treatments
Sweet July Skin Launches the 'Rum Cake Lip Treatment'
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Fruity Beverage-Inspired Lip Masks
LANEIGE's Iconic Lip Sleeping Mask Features 'Peach Iced Tea'
Month-Long Beauty Pop-Ups
Revlon Canada Celebrates National Lipstick Day with an Exclusive Pop-Up
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Spring-Inspired Nail Polish Kits
Beetles Gel Polish Debuts Its Taste of Spring 2026 Collection
Treat-Like Glossy Balms
Kulfi Beauty's Lip Snack Shares Scents Inspired by Sweet Treats
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Hydrating Non-Sticky Lip Oils
Revolution Beauty Pout Lip Oil Comes in Seven Colors
Sensory Nicotine Pouches
Nordic Spirit Nicotine Pouches Come in a Variety of Bold Flavors
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Princess-Themed Lip Glosses
ColourPop Launches the Disney Princess Ultra Glossy Lip Collection
Curated Mini Hue-Imparting Lines
Glow Recipe Spotlights the HuetTinis Mini Tinted Skincare Set
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Adorable Pride-Celebrating Beauty Sets
TONYMOLY Debuts a Limited-Edition Pride Collection
Wrestler-Inspired Lollipop Ads
Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign
Hydrating Jelly-Style Makeup Tints
CoverGirl Clean Fresh Jelly Water Tint Works on Lips and Cheeks
Pickle-Scented Lip Glosses
Blossom's Moisturizing Lip Gloss Tube Features a Tangy Aroma
Skin Longevity Pop-Ups
The Estée Lauder Skin Longevity Institute Rejuvenates Tired Traveler Skin
Regionally Inspired Scent Packaging
Harry's Launches a New Care Collection Duubed Heatwave
Cherry-Themed Bar Pop-Ups
Phlur and Space NK are Treating London to an Experiential Activation
Lip Product Revivals
rhode's Most Requested Lip Tints and Treatments are Now Here to Stay
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection