The fan-inspired SweeTarts Gummies are set to be available in an endless variety of styles and shapes in order to make them a completely randomized treat to enjoy. Set to launch to retailers starting in December 2017 for a 2018 launch, the candies will be available in both fruity and sour flavors to satisfy consumers of different taste preferences and ages.
Staying competitive in the candy industry can be difficult given the somewhat limited number of variations that are possible with the tried-and-true ingredients that major brands utilize. As such, innovations surrounding product style and packaging are being focused on with more precision by brands to keep classic products relevant to consumers.
The SweeTarts Gummies contain no artificial colors or flavors and are non-GMO.