The fan-inspired SweeTarts Gummies are set to be available in an endless variety of styles and shapes in order to make them a completely randomized treat to enjoy. Set to launch to retailers starting in December 2017 for a 2018 launch, the candies will be available in both fruity and sour flavors to satisfy consumers of different taste preferences and ages.
Staying competitive in the candy industry can be difficult given the somewhat limited number of variations that are possible with the tried-and-true ingredients that major brands utilize. As such, innovations surrounding product style and packaging are being focused on with more precision by brands to keep classic products relevant to consumers.
The SweeTarts Gummies contain no artificial colors or flavors and are non-GMO.
Why This Trend Is Growing
- Customized Gummy Candies
- Disruptive innovation opportunity: Brands can capitalize on the growing demand for personalized products by offering customizable gummy candies with various shapes, flavors, and sizes.
- Sensory Experience Packaging
- Disruptive innovation opportunity: Brands can create unique packaging designs that enhance the sensory experience of consuming gummy candies, such as using interactive elements or incorporating scents.
- Health-conscious Gummy Candies
- Disruptive innovation opportunity: Brands can tap into the health-conscious market by developing gummy candies that are low sugar, organic, and contain natural ingredients.
Industries Being Reshaped
- Food and Confectionery
- Disruptive innovation opportunity: The food and confectionery industry can explore new ways to innovate and differentiate in the gummy candy market with unique product offerings and enhanced packaging designs.
- Personalized Gifts and Party Favors
- Disruptive innovation opportunity: The personalized gifts and party favors industry can leverage the popularity of customized gummy candies to offer unique and personalized treats for special occasions.
- Health and Wellness
- Disruptive innovation opportunity: The health and wellness industry can embrace the demand for healthier gummy candies that cater to health-conscious consumers and provide a guilt-free indulgence.
