1964 Supply Co. is a new cannabis brand that enlisted the creative agency One Twenty Three West to design the packaging for its products.
The brand offers a variety of different cannabis strains with varying purposes and varying levels of THC in them, and each product is accompanied by an illustration made by a different artist. Inside each box there is a small blurb that explains the bio for the artist that is featured on the box, as well as a brief explanation about the inspiration behind the artwork the box displays.
The use of art in 194 Supply Co.'s packaging, as well as a blurb inside the boxes about the artwork, creates a more interactive packaging experience for the consumer.
Why This Trend Is Growing
- Art-inspired Packaging
- Embracing artistic imagery on packaging creates a more immersive and engaging consumer experience.
- Cannabis Branding
- Designing unique and artistic packaging can help cannabis brands differentiate themselves in the market.
- Consumer Interaction
- Including artist bios and explanations of artwork in packaging fosters a deeper connection between consumers and products.
Industries Being Reshaped
- Cannabis
- The cannabis industry can leverage art-inspired packaging to enhance brand identity and attract more customers.
- Creative Agency
- Creative agencies have the opportunity to collaborate with cannabis brands in designing artistic packaging that tells a story.
- Retail
- Retailers can benefit from offering cannabis products with visually appealing and interactive packaging, enhancing the overall shopping experience.
