1964 Supply Co. Offers Artistic Imagery on Its Boxes and Jars

 - Jun 26, 2017
References: ourawardsentry & thedieline
1964 Supply Co. is a new cannabis brand that enlisted the creative agency One Twenty Three West to design the packaging for its products.

The brand offers a variety of different cannabis strains with varying purposes and varying levels of THC in them, and each product is accompanied by an illustration made by a different artist. Inside each box there is a small blurb that explains the bio for the artist that is featured on the box, as well as a brief explanation about the inspiration behind the artwork the box displays.

The use of art in 194 Supply Co.'s packaging, as well as a blurb inside the boxes about the artwork, creates a more interactive packaging experience for the consumer.