Cretan Honey enlisted the creative agency Leftgraphic to design the packaging for its herbal product.
The Cretan Honey brand wanted to take a sophisticated route in the representation of its product, and so Leftgraphic kept this in mind when designing the product. The jar was inspired by fresco paintings, and comes in a dark amber color with pale wooden lids. On the jars are labels that feature botanical illustrations which were "based on the free rendering of a fresco of the Minoan era." The product itself is infused with pine and thyme, making it distinct both visually and in terms of taste.
The artistic inspiration behind Cretan Honey's packaging ensures that the product is able to differentiate itself from its competitors.