The United Kingdom-based supermarket Booths' Desserts have been rebranded to offer a more dynamic product line that better captures the attention of consumers.
The supermarket enlisted the creative agency Smith&+Village to redesign its dessert packaging. The new boxes the desserts come in all feature vivid colors that make up most of the packaging, with transparent panels in the baked goods that reveal the contents of the packaging. The desserts featured in the collection include dark chocolate eclairs, custard slices, strawberry tarts, raspberry jam & cream donuts, and chocolate renoirs.
The Booths' Dessert collection also offers various puddings and crumbles that are featured in boxes without transparent paneling, that instead rely on their bold colors to stand out.