The United Kingdom-based supermarket Booths' Desserts have been rebranded to offer a more dynamic product line that better captures the attention of consumers.
The supermarket enlisted the creative agency Smith&+Village to redesign its dessert packaging. The new boxes the desserts come in all feature vivid colors that make up most of the packaging, with transparent panels in the baked goods that reveal the contents of the packaging. The desserts featured in the collection include dark chocolate eclairs, custard slices, strawberry tarts, raspberry jam & cream donuts, and chocolate renoirs.
The Booths' Dessert collection also offers various puddings and crumbles that are featured in boxes without transparent paneling, that instead rely on their bold colors to stand out.
What's Driving This Trend
- Creative Packaging Design
- Opportunity for design and branding agencies to provide unique and creative packaging solutions to businesses.
- Transparency in Packaging
- Disruptive innovation for businesses in the food and beverage industry to make use of transparent panels in their packaging, making the contents of the packaging visible to consumers.
- Bold Colors in Packaging
- An opportunity for businesses to use eye-catching colors on their packaging for products that offer an indulgent feel, such as desserts and confectionery.
Who This Affects Most
- Food and Beverage
- Businesses in the food and beverage industry can use creative packaging designs to differentiate themselves in the crowded market and build brand identity.
- Design and Branding
- Design and branding agencies can help businesses create unique packaging designs that resonate with consumers and differentiate their products.
- Retail
- Retailers can leverage innovative packaging designs to enhance the shopping experience for customers and boost sales of products.
