VDA BANGKOK is a creative agency that was enlisted to design the packaging for Taste & Co's new collection of dehydrated fruits.
While dried fruits as snacks are commonly found on the market, they are most often found in plastic packaging that offers a more sensible and wholesome brand image, as opposed to one that is more playful. VDA BANGKOK took a different route when creating packaging for these dried fruits, offering them in small boxes instead of packets, and decorating the boxes with endearing images that consumers are more likely to be drawn to.
The dehydrated fruits come in a range of options that include dried mango, dried lychee, dried coconut and dried pineapple.
Endearing Boxed Dried Fruits
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