VDA BANGKOK is a creative agency that was enlisted to design the packaging for Taste & Co's new collection of dehydrated fruits.
While dried fruits as snacks are commonly found on the market, they are most often found in plastic packaging that offers a more sensible and wholesome brand image, as opposed to one that is more playful. VDA BANGKOK took a different route when creating packaging for these dried fruits, offering them in small boxes instead of packets, and decorating the boxes with endearing images that consumers are more likely to be drawn to.
The dehydrated fruits come in a range of options that include dried mango, dried lychee, dried coconut and dried pineapple.
What's Driving This Trend
- Playful Packaging Design
- Creating packaging that is more playful and endearing can attract consumer attention and differentiate products from competitors.
- Alternative Packaging Formats
- Exploring alternative packaging formats, such as small boxes instead of plastic packets, can provide a unique and memorable brand experience.
- Wholesome Brand Image
- Developing packaging that promotes a sensible and wholesome brand image can appeal to health-conscious consumers and enhance product perception.
Who This Affects Most
- Food Packaging
- Innovative packaging designs can revolutionize the food packaging industry and create new opportunities for brands to stand out.
- Snack Foods
- Unique packaging strategies can disrupt the snack foods industry, capturing consumers' attention and boosting sales.
- Healthy Food Products
- Creating endearing and playful packaging for healthy food products like dried fruits can help position brands as more appealing choices in the health food industry.
