The Chorifactory salsa packaging and branding speaks to a balance between heritage and modernity in order to make it applicable for existing fans of the brand as well as newcomers. The branding is the design work of Jorge Espinoza Garcia and consists of two products including Belgrado and Chimichurri. The former is offered in a readymade format that is ideal for spreading on sandwiches, while the latter requires olive oil and vinegar to be added before it's ready to be used.
The Chorifactory salsa packaging and branding puts a distinct focus on the brand's heritage in order to ensure it doesn't lose sight of the original ethos, while balancing the design aesthetics of the modern age.
Homespun Condiment Branding
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