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The Tuny Sport Tuna Packaging Targets Athletes

The Tuny Sport tuna packaging is the design work of the ForumStudio creative agency and has been created with athletes in mind in order to reposition the snack as a suitable option for the active individual.

Tuna is a high-protein snack that is also loaded with lots of other healthy vitamins and nutrients, yet isn't packaged or positioned as such to make it applicable for active lifestyles. The Tuny Sport branding does just this with a packaging design that is easy to open, branded with all of the various health benefits and intended to look like a sporty product that athletes will be drawn to. This helps to reposition tuna as being a canned product to being a fresh, protein-rich snack to enjoy after a workout.