Bumble Bee Seafood’s 'Protein on the Run Snack Kit' has officially been named a "best new grocer product" by Progressive Grocer, a leading grocery industry publication.
The new snack kit offers consumers a premium tuna experience. Each can of Protein on the Run consists of 2.7 ounces of premium tuna, which has been marinated in a combination of olive oil, artisanal crackers, and creamy caramel. In addition, the cans have been designed with convenience in mind, which is why they feature their own pop-open packaging.
“Our innovation focuses on delivering unmet consumer needs, discovering healthy solutions, and providing superior value. Protein on the Run achieves these objectives with a delicious tasting product,” said Connie Cooper Shepherd, Senior Vice President of Strategy and Commercialization.
Image Credit: Bumble Bee Protein
What's Driving This Trend
- Premium Snack Kits
- The success of Bumble Bee Seafood's 'Protein on the Run' snack kit highlights the trend of offering high-quality, convenient snack options.
- Healthy Convenience Foods
- Bumble Bee Seafood's emphasis on meeting unmet consumer needs by offering healthy and convenient snack options highlights a growing trend in the food industry.
- Innovative Commercial Packaging
- Bumble Bee Seafood's introduction of easy-to-open pop-open packaging for their 'Protein on the Run' snack kit highlights an opportunity in the packaging industry to improve convenience for consumers.
Who This Affects Most
- Canned Seafood
- Bumble Bee Seafood's success with their 'Protein on the Run' snack kit indicates an opportunity in the canned seafood market for offering premium products with added convenience.
- Snack Foods
- Bumble Bee Seafood's introduction of their 'Protein on the Run' snack kit highlights a growing demand for healthy and convenient snack options.
- Packaging
- The innovative pop-open packaging design of Bumble Bee Seafood's 'Protein on the Run' snack kit highlights how the packaging industry can improve convenience and ease of use for consumers.
