While massive posters have been an effective way to advertise in the past, these interactive billboards act as a more significant display method. By interacting with viewers, they create an instant connection which makes consumers more likely to retain their ad message.
Some interactive billboards create humorous conversations by personifying a brand's mascot. This is seen in Shock Top's billboard that features a humanized orange slice, called Wedge Head. This mascot carries on various conversations with passersby. The significance of this ad is that the conversations happen in real time. Other examples like Forever 21's thread-based billboard encourage consumers to submit Instagram images, which are recreated in an artistic way and shared inside various retail locations.
Each of these interactive ad experiences embraces sensory marketing tactics. They allow consumers to enjoy a more personalized brand interaction and strengthen consumer relationships.
45 Interactive Billboards
44
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
43
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
42
Multi-Message Bench Marketing
This Homeless Shelter Advertising Campaign Has Multiple Functions
41
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
40
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
39
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
38
Interactive Blood Donation Ads
This Poster Charges Phones and Encourages People to Donate Blood
37
Food Origins-Exposing Ads
'System U' Grocers Created Video Ads of Food Origins in Supermarkets
36
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
35
Perspective Illusion Billboards
Best FM's Interactive Poster Gets People to Shake Their Heads
34
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
33
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
32
Touch-Activated Denim Ads
Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
31
Interactive Shrinking Ads
This Anti-Bullying Film Gets Shorter Each Time You Share it on Facebook
30
Interactive Outfit Rating Ads
A.S. Colour's Interactive Retail Window Rates Outfit Colors
29
Experiential Pharmaceutical Ads
This Pop-Up Retail Display is Designed for the OPA
28
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
27
Interactive LCD Buses
The Willie Bus Incorporates LCD Technology into Bus Advertisements
26
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
25
Interactive Flamethrowing Billboards
The ICE&FIRE; Interactive Drink Ad Calls for Social Media
24
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
23
Interactive Detachable Billboards
These Interactive Billboards Give Away Free Summer Gear
22
Interactive Hair-Blowing Subway Ads
This Interactive Ad Recognizes When Trains are Coming & Reacts
21
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
20
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
19
Anatomical Interactive Billboards
A Campaign by Voyages Travel Agency Features Giant Body Parts
18
Billboard Parking Aids
This Video Billboard Uses 'Human Helpers' to Help You Park Your Car
17
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
16
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
15
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
14
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
13
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
12
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
11
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
10
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways
9
Interactive Shadow Booths
K&H's Interactive Mobile Ad Stages a Phone-Activated Shadow Play
8
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
7
Interactive Tattoo Removal Ads
MacLaren McCann Created a Brilliant Way to Advertise for Tattoo Rem
6
Refreshing Drink Ads
Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer
5
Interactive Car Racing Ads
This Mazda Ad Gets a Theater Audience to Race Cars with Their Phones
4
Interactive Beverage Ads
The New Pepsi Ad Campaign Aims to Take Advantage of World Cup Buzz
3
Distance-Minding Auto Ads
Volkswagen Puts Its Adaptive Cruise Control to Work on the Back of a Bus
2
Experiential Adoption
Laura McQuarrie Counts Down Her Top Picks for Pet Adoption Initiatives
1
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
TV Screen T-Shirts
The T-Shirt TV Has an Integrated 10-Inch HD Screen
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Otherworldly Fashion Brand Billboards
The Vollebak Mars Billboard is Ready for the Red Planet
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Interactive Creativity Home Displays
The 'Doodle' Interactive Wall by Hyungwoo Lee is Immersive
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Individualized Streaming Billboards
Black Mirror Fans are Getting Their Own Customized Billboards
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Digital Convenience Store Signage
Kwik Stop is Rolling Out New Outdoor LED Displays
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Actor-Mimicking Programmed Ads
ChatGPT Uses AI Technology to Mimic Ryan Reynolds Personality
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic