Globalization has resulted in the gradual homogenization of graphic design style preferences around the world, but this doesn't mean that there aren't some distinctive patterns found throughout contemporary Asian packaging. Across the food, beverage and beauty industries, there are some frequently featured motifs and aesthetics that can be traced within countries and across the continent.
Cutesy imagery of dolls and cartoon animals is frequently found in South Korean branding strategies, often inspired by illustration and film. Lately, Japanese packaging design has churned out beautiful wooden boxes, origami cartons and more digitally inspired projects like printing barcodes onto banana peels. Chinese researchers have been looking into creating rot-detecting labels that change color when bottled edibles have expired. Meanwhile, the successful Prompt Design firm of Thailand is breaking into a more universal interest in vivid graphics and bold colors for packaging all sorts of goods around the world.
The main feature to note about Asian packaging collectively is that bags, bottles and boxes are often visually harmonizing traditional symbolism with contemporary principles of global art.
42 Examples of Asian Packaging
42
Serial Numbered Fruits
Limited Edition Gokusen Bananas are Being Sold in Japan
41
Wholesome Rice Paper Packaging
Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature
40
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
39
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
38
Color-Focused Snack Packaging
Kim Gyeongah's Eat Color Concept Highlights Vegetable Hues
37
Aquatic Grain Carriers
Fishy Rice Packaging is Practical, Emblematic and Beautiful
36
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
35
Feminine Princess Cosmetics
Etude Cosmetics' Etoinette Range is Inspired by Parisian History
34
Expanding Grain Packaging
Trader Joe's Rice Container Concepts are Boldly Branded and Boxed
33
Oceanic Restaurant Branding
Sushi & Co is a Cruise Ship Eatery That Recently Got a Makeover
32
Implement-Mimicking Marketing
Matcha Milk Tea Packaging Takes the Shape of the Tool That Makes It
31
Dessert Lip Balm Branding
The Face Shop's Lip Balm Collection Boasts Graphic Containers
30
Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
29
Bean-Flavored Chocolate Bars
The Green Zunda Kit Kat is Made from Ground Edamame
28
Eclectic Craft Brew Bottles
This Craft Brewery Packaging Reflects the Brand's Unique Roots
27
Celestial Chocolates
These L'eclat Chocolates are Inspired by the Planets in Our Solar System
26
Tea-Based Gin Drinks
Beefeater 24's Botantical Beverage Swaps Tonic for Gin and Tea
25
Festive Pizza Packaging
Pizza Hut Korea's Christmas Pizza Boxes Are Presented Like Wrapped Gifts
24
Wooden Cosmetics Packaging
This High Quality Cedar Package Holds Hair Products From Shu Uemura
23
Illustrative Sauce Packaging
The Williams-Sonoma Peanut Noodle Sauce Goes for a Different Look
22
Pull-N-Peel Lip Stains
The Korean Cosmetics Brand Berrisom Created This Peel-Styled Lip Gloss
21
Balanced Yin-Yang Bottles
Origin's Yin Yang Bottle Design is All About Harmonious Opposites
20
Fish Jerky Snacks
Otuna's Jerky Meat Snack Swaps Beef for Fish
19
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
18
Fresh Cartoon-Adorned Fruit
This Hello Kitty Melon Can be Yours at an Overpriced Rate
17
Exclusive Sakura-Print Tumblers
The Limited ANA Starbucks Tumbler Comes Just in Time for Spring
16
Intensely Hot Potato Chips
Bokun Habanero's New Spicy Potato Chips Are Ten Times as Hot as Usual
15
Modern Korean Sauces
The We Rub You Korean BBQ Marinade Brings Sweet and Savory to American Meals
14
Food-Based Skincare
The Skinfood Skincare Brand Uses Natural Food Items in its Products
13
Polish Lipstick Packaging
The Lipnicure Lipsticks Promise the Long-Lasting Power of Nail Polish
12
Organic Zen Hot Beverages
Qi Teas Offers a Range of Natural Specialty Products Prepared in China
11
Animated Beauty Packaging
This Eye Gel Packaging Design Features a Cartoon Raccoon
10
Purple Potato Confections
These Pocky Midi Biscuit Sticks Blend Together Unexpected Flavors
9
Cheesy Face Creams
The Bounce Cheese Cream is Full of Beneficial Natural Proteins
8
Celebratory Sports Beer Bottles
China's Limited World Cup Tsingtao Beer Bottles Celebrate Brazil
7
Cherry Blossom Brews
This Japanese Beer Captures the Taste of Sakura Season
6
Treasure Map Chocolate Branding
Marou's Chocolate Bar Packaging is the 'X' That Marks the Spot
5
Natural Healing Sponges
The Konjac Sponge Has Benefits for the Skin Inside and Out
4
Starfish Extract Creams
Mizon's Miracle Anti-Aging Cream is Made with 70% Starfish Extract
3
Savory Asian Porridges
Barojuk's Savory Breakfast Porridge Features Broccoli and Root Vegetables
2
Zodiac Pastry Packaging
E-g-sain's Golden Horse Boxes Celebrate the 2014 Year of the Horse
1
Sparkling Sake Drinks
Shusen Kurano Makes a Champagne-Style Japanese Sake
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Hipster Juice Packaging
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Fold-Out Food Trucks
Le Bistrot du Lion is an Ingenious Foodtruck Concept By Peugeot Design
Shipping Container Restaurants
The Smoky Park Supper Club is Built From 19 Shipping Containers
Personified Sponge Holders
Mr. Sponge by Peleg Design Jazzes up the Kitchen
Easy-Open Chip Bags
Junpyo Kim's Design Makes It Easy to Open a Bag of Chips
Complete Cereal Packaging
This Packaging Concept Combines Milk and Cereal in a Clever Way
Handmade Vegan Soaps
FormularyFiftyFive's La Nuit Shea Butter Formula is Luxe and Eco-Friendly
Japanese Snack Cakes
Julep's Pocky Cake is Shaped to Resemble a Clock
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
Food-Based Beauty Lines
Skin Food is a Korean Beauty Collection is Derived from Fresh Foods
Wholesome Rice Packaging
Sunrice's Rice Packaging Design Highlights the Benefits of Healthy Eating
Hi-Tech Beauty Masks
Panasonic's At-Home Booster Mask EH-XM10 Keeps Skin Dewy & Healthy
Eco-Friendly Superfood Packaging
Inspiral's New Branding is Streamlined and Sustainable
Graffiti-Covered Interiors
This Chic Hotel Restaurant Features a Doodle-Covered Interior
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
Superfood Breakfast Recipes
This Cacao & Hemp Quinoa Breakfast Bowl is for Those on a Limited Diet
Bright Cosmetic Packaging
Project Charisma by Ken Lo Highlights Creative Paper Branding
Repair Shop Cafes
The Roadside Torque Coffee Shop is Convenient for Commuters
Tattoo Care Cosmetics
Under Your Skin's Specialist Tattoo Care Adopts a Hipster-Inspired Aesthetic
Surgical Anti-Aging Masks
The T.P.O V-Banding Mask Wraps Around Your Ears to Stay in Place
Typographic Milk Cartons
This Milk Carton Design is Styled Like a Black Chalkboard
Feminine Princess Cosmetics
Etude Cosmetics' Etoinette Range is Inspired by Parisian History
$300 Designer Lipsticks
Givenchy's Le Rouge Lipstick is a Luxurious Limited Edition
Mini Pizza Waffles
This Savory Recipe Combines Pizza and Waffles and It Is Perfection
Vivid Color Chocolate Branding
Droga Chocolates Uses Various Sources of Inspiration for Packaging
Modern Rice Packaging
T-Square's Rice Bag Design for Nanatsuboshi Mixes Tradition with Graphics
Accordion Bottle Boxes
Quartz Champagne Packaging Complements the Elaborate Flavors Within
Portable Shampoo Packaging
These Hair Product Packaging Designs are Chic and Luggage-Inspired
Senior-Friendly Meat Packaging
This Finnish Lunch Meat Packaging is Easy To Open For All
Farm Fresh Juice Packaging
This Organic Juice Packaging Tells of the Family Who Grows the Crops
Charcoal-Based Beauty Products
The Fig + Yarrow Black Clay Mask Incorporates Atypical Ingredients
Paint Chip Cosmetics
This Sephora Collection Celebrates the Color of the Year, Marsala
Oatmeal-Oriented Pop-Ups
The Porridge Cafe is a Breakfast-Oriented Restaurant in London
Expressive Cosmetic Packaging
The Tony Moly Lip Gloss Collection Takes on Cartoon Characters
Cascadian Microbrewery Branding
This Craft Beer Packaging Channels the Pacific Northwest Lifestyle
Effortless Juice Branding
The Designs for Pulku Allow One to Focus on the Contents
Friendly Grain Packaging
Shirokuma's Rice Packaging Features Cheery Polar Bears
Gaping Snack Bags
SJM Conceives of an Easy to Open Packaging Design for Seed Mixes
Japanese Candy Deliveries
Japan Crate Ships Subscription Mystery Boxes of Asian Sweets Every Month
Dessert Lip Balm Branding
The Face Shop's Lip Balm Collection Boasts Graphic Containers
Connect-the-Dots Wines
This Creative Wine Bottle Design Lets You Get Creative
Aromatic Bathing Melts
The Amayori Shower Mochi Line Consists of Aromatherapy Shower Tablets
Chip Covered Pizza Crusts
Pizza Hut's Doritos Crust Offers Extra Crunch to Their Cheesy Crusts
Porcelain Perfume Packaging
This Guerlain Muguet Fragrance Boasts a Limited Edition Bottle
Vegetable-Based Cosmetics
The Osmia Organics Purely Simple Face Cream Features Natural Additions
Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
Botanical Beauty Branding
This Essential Oils Packaging Design is Delicate and Delectable
Patterned Cosmetics Sachets
Beautiful Skin Care Samplers Facilitate Facial Treatments On the Go
Award-Winning Beer Branding
The Septem Hobby Hoppy Series Packaging is as Unique as the Beer
Tribal Wine Packaging
New World Wine's 'Mask Spirit' Collection Celebrates Global Wine
Retro Beer Branding
The Gzub Craft Brewing Packaging is Highly Detailed and Colorful
Triangular Chocolate Packaging
Charm Chocolate is Bite-Sized and Perfect for On-the-Go Enjoyment
Egg-Inspired Skincare Branding
The TONYMOLY Egg Pore Tightening Mask Packaging Resembles Food
Powdered Gold Facial Treatments
This Luxurious 24K Gold Face Mask is for Anti-Aging Purposes
Organic Pet Restaurants
London's Curious Canine Kitchen Feeds Pets Five-Course Organic Meals
Resilient Designer Lipsticks
The Giorgio Armani Lip Maestro Matte Colors are Super Long-Lasting
Restaurant Crowdfunding Sites
The Equity Crowdfunding Platform Turns Customers Into Investors
Overnight Chai Breakfasts
This Overnight Oatmeal Recipe is Ideal for Those with Food Allergies
Decadent Brownie Boxes
Brownerie's Dessert Box Packaging Likens Its Treats to Heaven
Nautical-Themed Cleansing Tools
The Clarisonic Mia 2 Summer Collection Boasts Limited Edition Hues
Deceptive Lipstick USBs
These Unique USBs are Designed to Look Like Cosmetic Products
Computer-Inspired Commodes
This Toilet Seat Laptop Design Draws from the Beauty of the MacBook
Tubed Rice Containers
Germany's Reishunger Brand Offers a Different Way to Store the Grains
Energy-Infused Recipes
A Pink Caffeine Powder Can Be Blended into Drinks, Desserts and Meals
Cosmetic Obscurity
Trend Hunter's Misel Saban Shares Her Top Picks for Bizarre Beauty Products
Opulent Glass Eateries
The Guilhermina Restaurant in Sao Paulo is a Rectangular Glass Structure
Brain-Boosting Cereals
FUTURELIFE's Smart Food for Kids Fosters Healthy Development
Nutty Powdered Popcorn
Melissa d'Arabian's Peanut Butter Popcorn Gets Flavor from Peanut Powder
Department Store Fiestas
The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
Pull-N-Peel Lip Stains
The Korean Cosmetics Brand Berrisom Created This Peel-Styled Lip Gloss
Lovable Luxury Lipsticks
The Tom Ford Lips & Boys Collection Boasts 50 Different Shades
Quixotically Patterned Sunblock
These Sunscreen Packaging Designs are Vibrant and Feminine
Easter-Themed Chocolate Bars
New Kit Kat Flavors Include Apple Pie and Carrot with Bunny Etchings
Rude Beer Branding
Stout Sarel Features the Middle Finger on the Front
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
Enchanting Mascara Packaging
The Packaging for the FAIRYDROPS Mascara Line is Theatrical
Nesting Doll Fragrances
These Face Shop Perfumes Boast Decorative and Toy-Themed Packages
Tea-Infused Cosmetics
David's Tea Beauty Products Are Vegan, Cruelty-Free and Organic
Minimalist Gin Branding
The Cotswolds Distillery Gin Has a Darkened and Masculine Look
Energizing Skincare Creams
Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
Unapologetic Feminist Mugs
This Mug Says You Aren't Afraid to Kiss the Boys and Make Them Cry!
Refillable Beauty Tubes
The Alima Pure Velvet Lipstick Products Include Reusable Packaging
Homemade Japanese Biscuits
This Pocky Recipe Teaches You How to Make the Chocolate Cookies at Home
Peanutty Pizza Crusts
This Unique Pizza Crust from Domino's is Stuffed with Peanut Sauce
Caffeinated Quinoa Breakfasts
This Breakfast Quinoa Replaces an Unhealthy Morning Mocha Latte
Spooky Halloween Sodas
These Seasonal Jones Soda Flavors Taste Like Halloween Candy
Single Serve Soups
The Packaging for Pacific Foods's Organic Creamy Tomato Soup is Easy to Open
Savory Asian Breakfasts
This Oatmeal Recipe Favors Ginger, Garlic, Fish Sauce and Eggs
Apothecary Chilli Bottles
The Chili Alchemist Hot Sauces Add Heat and Magic
Moonlit Coffee Branding
Coffee Planet Receives a Makeover by Koncept Design
Freaky Face Masks
These Beauty Face Masks Mimic Iconic Monsters
Emerald Designer Lipsticks
The 'Sicilian Jewels Collection' by D&G Puts Jewel Tones on Your Lips
Cheesy Face Creams
The Bounce Cheese Cream is Full of Beneficial Natural Proteins
Spicy Asian Pizzas
Heather Christo's Bahn Mi Pizza Fuses Italian and Asian Cuisine
Rice Wine Kits
The Sake Making Kit is Perfect for Fans of this Classic Japanese Beverage
Champagne Face Masks
This DIY Face Mask is Infused with a Luxurious, Bubbly Beverage
Pillowy Autumnal Brews
This Fall Pale Ale from New Belgium Brewing is Hop-Infused
Demonic Anniversary Ales
This Rogue Ales Hellboy Brew is a Collaboration with Dark Horse Comics
Torn Cat Treat Ads
Temptations' Ads Show Cat Snack Packaging That Has Been Ripped to Shreds
Nostalgic Metallic Lipsticks
The Newest Topshop Makeup Collection Brings Back Golden 90s Pigments
Chia Seed Beverages
ChiaVie's Ground Chia Seed Drink is Loaded with Good-For-You Things
Adorable Portable Fragrances
The TONYMOLY Hello Bunny Perfume Bar Line Boasts Cute Personalities
Pizza Stacked Sandwiches
The Vulgar Chef's Epic Leftover Pizza Burger is Also a Club Sandwich
Soothing Skincare Sprays
Samcos' Herbal Skin Spray Products Have All-Season Applications
Cloud-Sourced Water
Alisios' Fog Water is Harvested from Clouds of the Canary Island Mountains
Compact Face Masks
This Sheet Mask Set Includes Cures to Brighten, Hydrate and Lift the Skin
Cruelty-Free Polishes
La Couleur Couture Polishes are Vegan and Environmentally Friendly
Test Tube Perfume Packaging
The Essai Fragrance Has an Interesting Shape
Charitable Athlete Ales
Jeff Smith's Big Moose Beer Improves the Lives of the Less Fortunate
Decadent Cheeseburger Pizzas
This Fast Food Fusion Mixes Italian and American Cuisine
Savory Pizza Bagels
Dunkin' Donuts is Now Offering Specialty Tomato and Mozzarella Bagels
Dynamic Island Microbreweries
Sandbar Sunday is a Vibrantly Craft Brew from Islamorada Beer Co.
Fruit-Shaped Hand Cream Dispensers
This Fruit Hand Cream Packaging Embodies its Ingredients
Sparkling Spring Beers
The Deschutes Fresh Squeezed IPA is
Frolicsome Seasonal Ales
This Spring Beer Pack Offers a Selection of Crisp Springtime Brews
Vibrant Juice Bottles
Odwalla's Fresh Juice Drinks Are Branded with Health in Mind
Storytelling Skincare Displays
PERCH Interactive's Digital Retail Concept Features Virtual Accents
Fresh Superfood Pizzas
This Healthy Homemade Pizza Recipe is Vegan and Gluten-Free
Travel-Ready Beauty Masks
The Binchotan Eye Mask is Displayed in Transparent Packaging