The Deschutes Fresh Squeezed IPA is a fresh, hop-heavy brew from the beloved Oregon-based brewery. The India Pale Ale is available year-round and boasts the inclusion of Citra, Mosaic and Nugget hops, making it a refreshing but bitter brew.
As craft brewing continues to spread in popularity internationally, the taste preferences of the average beer consumer are changing. As IPAs are likely to be one of the first beers future craft connoisseurs will experiment with, it seems reasonable that the crisp flavors included in an ale such as this will begin to influence that of mainstream, mass-produced beer.
Deschutes is a microbrewery operating out of both Portland and Bend that has a variety of forward-thinking beers, with a particularly interesting roster of IPAs. Interestingly, Deschutes is a proud supporter of homebrewing, with the Fresh Squeezed IPA recipe available for perusing on the brand's website.
What Makes This Trend Stand Out
- Changing Taste Preferences
- Craft brewing's spread in popularity is changing the taste preferences of beer consumers, potentially influencing mainstream beer.
- Influence of Ipas on Mass-produced Beer
- Forward-thinking IPAs like Deschutes Fresh Squeezed IPA may influence the flavors of mainstream, mass-produced beer.
- Support for Homebrewing
- Microbreweries like Deschutes promote homebrewing through sharing recipes like the Fresh Squeezed IPA.
Sectors Adopting This
- Craft Brewing
- Craft brewing industry is experiencing growth and can explore new flavors to cater to changing consumer preferences.
- Mass-produced Beer
- Mass-produced beer industry can incorporate the crisp flavors of IPAs to appeal to a wider audience.
- Homebrewing
- Homebrewing industry can benefit from microbreweries sharing their recipes and promoting the craft of beer making.
