Pulku is a healthy juice brand that needed a minimalist branding scheme for its bottles and logo. Javiera Navarro Reveco was the one that ended up completing the designs, and went with a look that allowed consumers to focus on the contents of the brand instead of being distracted by the logo and text.
The logo and name of the brand is placed on the front of clear bottles, with no white packaging to block one's eye from the juice inside. This way the white text is placed directly on the bottle, with the juice itself providing a vibrant background. Sometimes it's the simplest ideas that gain the most momentum and help to sell products.
Effortless Juice Branding
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