If you are into unusual skincare or are looking for novelty cosmetics, these bizarre beauty products are very niche. Trend Hunter PR Specialist and Editor Misel Saban counts down her favorite examples of cosmetic obscurity from peculiar plasticine perfumes to bizarre beer shampoos and food-based skincare.
For Play D'oh's 50th anniversary, Demeter crafted a salty fragrance a very specific segment of the population will enjoy. Some might have heard beer makes your hair shiny, but one North Carolina-based brand is taking it to the next level by infusing their hair care with craft pale ale. Another boozy example of bizarre beauty products is a face mask created by SheKnows that is inspired by margaritas. Korea-based Skin Food is also all about putting food ingredients on your face. In a similar vein, you can purchase spicy toothpaste packaged to look like a tube of wasabi.
What's Driving This Trend
- Unusual Skincare
- The trend of unusual skincare products presents opportunities for disruptive innovation in creating novel and unexpected ingredients and formulations.
- Novelty Cosmetics
- The rise of novelty cosmetics opens up possibilities for disruptive innovation in creating unique and unconventional makeup products and packaging.
- Food-based Skincare
- The popularity of food-based skincare offers opportunities for disruptive innovation in incorporating edible ingredients and promoting natural beauty solutions.
Who This Affects Most
- Fragrance
- The fragrance industry can explore disruptive innovation by developing unique scents inspired by unconventional materials, such as plasticine or beer.
- Haircare
- The haircare industry can embrace disruptive innovation by infusing products with alcoholic beverages, like craft pale ale, to cater to niche consumer preferences.
- Cosmetics
- The cosmetics industry has the opportunity for disruptive innovation by creating makeup products and packaging inspired by food items, such as margaritas or wasabi.
