Black beans, sesame seeds, broccoli, onions and sweet potato are just a few of the ingredients that you'll find in these savory breakfast porridge packs from Barojuk. While North American markets tend to favor sweet additions to oatmeal like berries and syrup, these Asian breakfast meals epitomize how common it is for savory flavors to be eaten first thing in the morning overseas.
In addition to the unusual vegetable additions, the porridge is made from a base of hearty germinated brown rice that is low in both sodium and sugar—formulated by nutritionists, this is to be expected. Another perk to this easy-to-make breakfast is that all of the ingredients in these porridge products come from Korea, serving as a savory breakfast that makes a great way to power up.
Why This Trend Is Growing
- Savory Breakfasts
- Developing savory breakfast options can provide a unique and disruptive innovation opportunity in North American markets.
- Vegetable-based Packaged Meals
- Creating packaged meals with unique vegetable additions can open up new possibilities for convenient and healthy food options.
- Germinated Brown Rice
- Exploring the use of germinated brown rice as a nutritious base for meals can offer a disruptive innovation opportunity in the food industry.
Industries Being Reshaped
- Food Packaging
- Incorporating unique vegetable additions into packaged meals presents opportunities for innovation and growth in the food packaging industry.
- Breakfast Food
- Developing savory breakfast options can shake up the breakfast food industry and cater to changing consumer preferences.
- Health and Wellness
- Utilizing germinated brown rice as a nutritious base for meals can leverage the growing consumer demand for healthier and functional food products.
