Coffee Planet is a company from the Netherlands that was looking to rebrand their packaging, so turned to Koncept Design for help. The resulting branding image is very simplistic, but intriguing.
Above the label of 'Coffee Planet,' a moon is outlined in blue, almost as if it is keeping watch over the beans until the customer wakes up in the morning and is ready for their cup of java. The rest of the design is punctuated with a few different colors depending on the type of coffee inside, all while placed on a simplistic white background. Sometimes simplicity really is better, and it's not always necessary to have big bold graphics for a brand to stand out amongst the competition. This update is both modern and eye-catching for coffee-loving consumers.