Nutty Powdered Popcorn

Melissa d'Arabian's Peanut Butter Popcorn Gets Flavor from Peanut Powder

Many recipes for peanut butter popcorn are such a treat because they end up being coated in hardened globs of fat and sugar, but this alternative recipe from Melissa d'Arabian suggests a lighter alternative that's just as flavorful.

As bizarre as powdered peanut butter sounds, it is created by removing all of the fat and moisture from nut butter. It has a texture similar to fine cocoa powder and adds a distinctive nutty flavor to smoothies, yogurt, oatmeal, cookie dough and sprinkled over desserts as a topping.

In addition to peanut butter powder, d'Arabian's Salty-Sweet Peanut-Honey Popcorn recipe is prepared with healthy coconut oil, honey and salt that's been heated and spread over popped popcorn kernels. Rather than opting for a sugary packet of popcorn from the store, this DIY popcorn recipe is a healthier snack that doesn't skimp on flavor.

Powdered Nut Butters
The trend of using powdered nut butters as a healthier alternative to traditional nut butters creates opportunities for the health food industry to innovate and incorporate this ingredient in a variety of products.
DIY Snack Recipes
The growing trend of making DIY snack recipes with healthier ingredients offers a disruptive opportunity for the food industry to develop and market new products to health-conscious consumers.
Alternative Popcorn Flavors
The trend of experimenting with different flavors and seasonings for popcorn presents an opportunity for the snack industry to innovate and expand their product offerings.

Who This Affects Most

Health Food
The health food industry can capitalize on the trend of using powdered nut butters and create new product lines with healthier, low-fat options.
Food Manufacturing
The food industry can focus on the trend of DIY snack recipes by developing new products catered towards health-conscious consumers looking for quick and easy snacking options.
Snack Food
The snack industry can explore new flavor profiles and incorporate unique ingredients, such as powdered nut butters, to create innovative and healthier snack options for consumers.
SCORE
2.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 37%
Freshness 8%