Popcorn can be a healthful snack and IWON Organics makes sure that it is nutritious with its newest protein popcorn snack. This ready-to-eat popcorn in single-serve bags is formulated with organic coconut oil and it gets a boost from plant-based pea protein. Each serving shares five grams of plant-based protein through flavors like sweet and salty, white cheddar, and white truffle and sea salt.
With this launch, the brand is transitioning away from the use of seed oils. Mark A. Samuel, the serial entrepreneur and fitness enthusiast behind IWON Organics, said "We’re going to move all the products off the back of this popcorn to non-seed oil by the early part of the year."
What's Driving This Trend
- Plant-based Snacks
- The increasing demand for plant-based snacks is an opportunity for companies like IWON Organics to innovate and create new products that meet this growing trend.
- Healthy Convenience Foods
- As consumers look for healthier snacking options that are convenient and easy to grab on-the-go, companies that offer healthy convenience foods like single-serve protein popcorn snacks have a chance to disrupt the market and attract new customers.
- Transition to Organic Ingredients
- As more consumers seek out organic and ethically-sourced ingredients in their food, companies that prioritize the use of organic and natural ingredients like IWON Organics have a chance to capture this market and differentiate themselves from competitors.
Who This Affects Most
- Snack Foods
- The snack food industry has an opportunity to innovate in response to the growing demand for plant-based, healthy and organic snacks.
- Convenience Foods
- The convenience food industry has a chance to capture new customers with healthy and convenient snacking options like single-serve protein popcorn snacks.
- Organic Foods
- As the consumer demand for organic and natural ingredients continues to grow, the organic food industry has a chance to expand and innovate by incorporating these ingredients into new products like organic protein popcorn snacks.
