Purplesful Introduces Popcorn Rich in Antioxidants
Grace Mahas — August 12, 2022 — Lifestyle
References: purplesful
Purplesful Snacking, the proudly Canadian snack brand, recently launched popcorn rich in antioxidants made from organic and whole-grain purple kernel corn. Available in two flavors -- Sea Salt and Plant-Baed Cheddar -- the snack is organic, gluten-free, non-GMO, and plant-based. As its name implies, this brand is about purpose over profit, which means that parents can feel good supporting a brand that donates 25% of profits to education, health, and nutrition programs for low-income kids.
Popcorn has traditionally been made using yellow corn, but ancient grain purple kernel corn offers premium popcorn that’s tastier, creamier, fluffier and healthier. Ancient grain, non-GMO purple corn, has been grown in the Andes for centuries. It’s partially considered a powerful superfood due to the abundance of anthocyanins, a class of Polyphenols that act as antioxidants in the human body.
Popcorn has traditionally been made using yellow corn, but ancient grain purple kernel corn offers premium popcorn that’s tastier, creamier, fluffier and healthier. Ancient grain, non-GMO purple corn, has been grown in the Andes for centuries. It’s partially considered a powerful superfood due to the abundance of anthocyanins, a class of Polyphenols that act as antioxidants in the human body.
Trend Themes
1. Organic and Whole-grain Snacks - Opportunity for food companies to create healthier, more sustainable snacks using organic and whole-grain ingredients.
2. Superfood Snacks - An opportunity for snack companies to capitalize on the growing popularity of superfoods and offer snacks with added benefits such as antioxidants.
3. Purpose-driven Brands - Creating a brand with a purpose beyond profit, like Purplesful, can attract consumers who are looking to make a positive impact through their purchasing decisions.
Industry Implications
1. Snack Food Industry - Food companies can innovate by creating snacks with healthier and more sustainable ingredients, like organic and whole-grain corn, to cater to health-conscious consumers.
2. Superfood Industry - Opportunities for companies to expand their offerings in the superfood industry and to explore new superfoods, like purple corn, to stay ahead in the market.
3. Socially Responsible Brands - Creating a brand with a social purpose, like Purplesful, can benefit industries outside of the food industry as well, as consumers look for brands that align with their values.
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