Considering the popular theory that alcohol predates bread, it should come as no surprise that the April 2017 alcohol trends represent a variable and complex set of ideas. Not only does alcohol comprise countless types of beverages, but the cultures that surround styles of drinking also vary immensely.
Some see drinking as a high brow endeavor. For those, cocktails are often the drink of choice, and mixologists have continued to push the boundaries in April. Silent Pool's 'Cocktail Mists' are fragrant sprays that amateur bartenders can spritz on their cocktails as a type of liquid garnish, adding a multi-sensory dimension to their drink.
Beer culture, on the other hand, tends to eschew pretensions in favor of pure consumption. Function Brewery in Bloomington, Indiana, hosted an event in which it paired its beers with Girl Scout cookies.
Top 70 Alcohol Ideas in April
70
Vintage Alcohol Gift Sets
This Jagermeister Gift Set is a Limited Edition Offer
69
Multipurpose Rustic Six-Packs
Bohemia's Beer Six-Pack Crate Transforms into a Set of Kitchen Tools
68
Interactive LED Lounges
Melbourne's Spice Market Has Artificial Snow and Flying Scenery Nightly
67
Pop-Up Wine Shops
Aldi Süd is Set to Open a Temporary Wine Shop in Düsseldorf, Germany
66
Ultra-Modern Steel Wine Racks
The Siderio 'Dioniso Basic!' Standing Wine Rack is Elegant
65
Collaboration Liquor Flasks
The Macallan x Urwerk Flask is Crafted with Swiss Precision
64
Aged Alcohol Timepieces
The Glenlivet 1862 Whisky Watch Has the World's Oldest Scotch Inside It
63
Elegantly Canned Cocktails
WheelHouse's Cocktails in Cans are Sophisticated
62
Spy-Themed Bars
The Bletchley Requires Patrons to Crack Tricky Codes to Get Drinks
61
Luxuriously Mixed Wines
The Veuve Clicquot Rich Introduces Notes of Fruits and Vegetables
60
Springtime Sakura Parties
Japan's Kirin Brewery Offers Indoor Cherry Blossom-Viewing Events
59
Collagen-Distilled Gins
'CollaGin' is a New Gin That's Distilled with Pure Collagen
58
In-Store Beverage Boutiques
This New Concept Target Store Boasts a Wine and Beer Shop
57
Caribbean Coconut Liqueurs
The Captain Morgan 'LocoNut' Coconut Rum Shot is Ideal for Summer
56
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
55
Cruise Ship Ice Bars
Norwegian Cruise Line's On-Board Pub is Sponsored by Svedka and Inniskillin
54
Fossil Libation Chillers
The Granite T-Rex Skull Whiskey Rocks are a Playful Way to Chill Drinks
53
Edible Cocktail Fragrances
Alice & the Magician Offers Fragrances that Enhance Food and Drinks
52
Botanical Cocktail Syrups
Floral Elixir Co's Cocktail and Soda Syrups Double as Natural Sweeteners
51
Banana-Based Milks
Mooala's Plant-Based Milk is Made with a Base of Bananas
50
One-Day Brewery Festivals
Sambrook's Brewery is Launching Its Newest IPA with a Springtime Party
49
Cold Brew Cocktails
Corvus Coffee's Menu Celebrates Non-Alcoholic Cocktails Made with Coffee
48
Decadent Dessert Beers
The Southern Trail 'Thick Mint' Chocolate Mint Stout is a Rich Libation
47
Upcycled Car Coasters
These Arrive Alive Bar Coasters are Made from Wrecked Cars
46
Alcoholic Kombucha Tonics
Good Omen Bottling's Kombucha Beverages Introduce a New Craft Brew
45
Tropical Craft Cocktails
The Mighty Swell Sparkling Cocktails are Exotically Island-Inspired
44
Modernized Traditional Wine Labels
Kirnbauer Wines Have Been Branded to Accommodate Modern Designs
43
Social Cycling Tours
Cycle City Tours Allows Participants to Learn About Areas in a Unique Way
42
Scented Smokey Shaken Cocktails
Lifted Spirits' 'The Wild East' Cocktail Features a Smoked Glass
41
Seasonal Fruit Flavor Beers
Redd's Apple Ale is Available in Three New Refreshing Varieties
40
Opulent Cruise Ship Pubs
The Bonded Store Cocktail Bar Offers Craft Cocktails While at Sea
39
Champagne Dumpling Bars
This Japanese Bar Spotlights Gyoza and Champagne Pairings
38
Alcoholic Iced Coffee Cans
Baileys Iced Coffees Were Created in Response to Consumer Habits
37
Bespoke Spirit Festivals
The Gin & Vodka Festival Features Handcrafted Alcohol from All Over
36
Hop-Infused Lemonades
Zipfer HOPS Introduces a Unique Lemonade Flavor
35
Multi-Sensory Cocktail Sprays
Silent Pool's Cocktail Mists are Branded as a "Liquid Garnish"
34
Craft Brewery Hotels
BrewDog is Crowdfunding for the World's First Craft Beer Hotel
33
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
32
Brewery Cookie Tastings
Function Brewery's Unique Event Paired Girl Scout Cookies and Beer
31
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
30
Hard Coffee Beverages
Bad Larry's is Introducing the World to Alcohol-Infused Coffee in a Can
29
3D-Printed Drink Garnishes
Matthew Biancaniello Enhances Cocktail Garnishes with Shapely Designs
28
Streaming Service Bottled Beers
The Conceptual Netflix Beer is Inspired by Original Content
27
Powdered Wine Packets
This Winery Introduced the World to a Wine Powder on April Fool's Day
26
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
25
Tequila-Flavored Beer
'Desperados Dos' is a New Flavored Beer from Heineken
24
Spirited Tropical Wines
Lola's Rosé Wine is to Be Enjoyed Without Rules and Restrictions
23
Aromatherapy-Inspired Cocktails
Bartender Jose Rivera's Lavender Drink is Gently Fragrant
22
Inebriated Navigation Apps
The Ekisupaato Railway App Now Features a One-Touch 'Drunk Mode'
21
S'mores Stout Shakes
This St Patrick's Day Shake Recipe Incorporates Dark Beer and Chocolate
20
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
19
Protein-Rich Beer Pairings
Forked River Brewing Co. Created a Tasting Menu for Beer and Sausages
18
Academic Whiskey Tastings
Jameson's Academy Experience Includes a Tasting and Warehouse Visit
17
Awareness-Raising Craft Brews
Beechwood Brewing is Sharing a Message on Authentic Craft Beer
16
Fragrantly Perfumed Cocktails
At Mace, Craft Cocktail Drinks are Misted to Add Gentle Flavors
15
Clean Drink Menus
Caribou Coffee's Clean Label Drinks Do Not Include Any Artificial Ingredients
14
Expansive Alcohol Delivery Apps
'Minibar Delivery' Enables You to Order Alcohol for Quick Delivery
13
Irish Stout Donuts
Aungier Danger Created a Chocolate Donut to Pair with a Pint of Guinness
12
Fruity Homespun Beers
Not Your Mom's Artisanal Brews Celebrate Comforting Summer Flavors
11
Boozy Artisanal Caramels
The Jonboy Caramel Treats are Made with Various Liquors
10
Leftover Brewery Malt Pastas
The Sfoglini BxB Radiators Flavored Pasta is Nutty and Hearty
9
Martini Hand Cream Pairings
Aidan Bowie's Vetiver Woodland Martini is Served with Hand Cream
8
Wine Delivery Apps
The Banquet App Allows Users to View Quality Wines and Order Them
7
Galactic Fantasy Bars
The CNE Opened a Star Trek Bar with Trivia Games to Appeal to Franchise Fans
6
Flavor-Simulating Tumblers
This Tumbler Gives Water the Taste of Lemonade with Electrodes
5
Boozy Brunch Marathons
The Great Divide Brewing Company's 'bRUNch' Served "Breakfast Beer"
4
Canned Smoothie Cocktails
The JUICEBAR COCKTAILS Adult Cocktail Beverages are All-Natural
3
Wastewater-Brewed Beers
Stone Brewing Full Circle Pale Ale is Made Using 100% Wastewater
2
Canned Lemonade Cocktails
'Disco Lemonade' Features a Base of Vodka and Locally Sourced Mint
1
Irish Coffee Ice Creams
Tipsy Scoop's Coffee Ice Cream is a Special Release for St. Patty's Day
Related Ideas
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Bodycare-Inspired Drinks
Lush Middle East and Home Bakery Reimagined Favorite Products as Drinks
Remixed Lemonade Drinks
New 7 Brew Lemonades Incorporates Flavors Like White Chocolate & Berry
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Boozy Boba Pearls
Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Multi-Serve Non-Alcoholic Cocktails
Non-Alcoholic Cocktails by ISH are Available by the Bottle
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Spring Cocktail Menus
Applebee's Launched a Drink Menu With Celebrity Spirit Collaborations
Dubai Chocolate-Style Espresso Martinis
The Drinks Bureau Put a Viral Spin on a Coffee Cocktail
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Functional Alcohol-Free Beers
BrewDog Mello Features Magnesium, Chamomile and Balm Extract
Farming-Inspired Cocktail Menus
Agri/Culture by Little Red Door Explores Agricultural Methods
Soda Brand Canned Cocktails
Schweppes Mix Comes in the Gin Twist and Paloma Bliss Varieties
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Mixtape-Inspired Cafe Drinks
The New Dutch Bros Spring Menu Features Three Drink Options
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Festive Tonic-Crafted Mocktails
Hiyo Spotlights Two Fruity Mocktails for Winter
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Non-Alcoholic Botanical Spritzes
Botivo's Sparkling Botanical Aperitivo Entices a Younger Audience
Golf Tournament-Inspired Cocktails
Bartesian Debuts its 'Southern Blossom' Capsule
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Classical Non-Alcoholic Cocktails
Dirty Virgin's Non-Alcoholic Drinks Replenish with Electrolytes
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Whiskey Sour-Inspired Ales
Tip Top Co-Created a Sessionable Sour Influenced by the Whiskey Sour
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Single-Serve Aromatized Wine Drinks
Three Exclusive BuzzBallz Flavors Launched in India
Botanically-Powered Alcohol-Free Beers
ON BEER is Alcohol-Free But Offers a Buzz Using Botanicals
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Cookie-Paired Beer Initiatives
Iron Hill Prompts Consumers to Earn Their Beer Badges
Mixology-Inspired Perfumes
Mixologist Parfums Makes Scents Like the "Oud Fashioned"
High-Energy Spirits Festivals
MGM Resorts International Launches Drink Las Vegas
Functional Botanical Beers
The Matcha Botanical Pilsner & Hibiscus Botanical Ale Have Arrived
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Deceptive Stout Glasses
Kahlúa's Schneaky Espresso Martini Glass is for Cocktail Lovers
Mother's Day-Ready Cocktails
Glenfiddich Boasts Two Spring-Inspired Cocktail Recipes for Moms
Alcohol-Free Sparkling Wine Spritzes
The Belvoir Farm Hugo Spritz Mocktail is Arriving This Spring
Altitude-Distilled Spirit Ranges
Davy Dooms Introduced the 'Elevated Spirits Collection'
Juicy Soju-Style Cocktails
SoJuice Shares 8.8% ABV & Flavors Like White Peach Rambutan
Alcohol-Free Underground Campaigns
TfL and Heineken 0.0 Introduced "Bakerl0.0" for Dry January
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Beer Glass-Themed Chocolates
Stella Artois' Chocolate Chalices are a Valentine’s Day Delight
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Watermelon-Flavored Citrus Cocktails
Absolut Sprite Watermelon Has a Fruity Flavor and 5% ABV
Colorless Canned Cocktails
Ghost Labs' Remixed Minimalist Cocktails are Completely Clear
High-ABV Punch-Style Cocktails
Jack Daniel’s Country Cocktails Bolder Range Has Two New Flavors
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Refreshing Tropical Mocktails
Peet's Summer 2025 Mocktail Bar Items Reimagine Classic Cocktails
Canned Shirley Temples
The Drinks Bureau Offers 'The Shirleys' in Two Unique Formats
All-Natural Soju Cocktails
Wild Mannered Fuses Cultural Heritage and Contemporary Beverage Trends
Cocktail-Inspired Shower Foams
Margaritas & Martinis Inspired Sundae's Whipped Body Washes
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Mixed-ABV Beer Packs
The Holiday Detox Pack Eases the Transition to Dry January
Low‑And‑No Spirits Spotlight
ProWein Presents the ProSpirits Zero Tasting Bar
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
Low-Dose Cannabis Beverages
Wynk THC-Infused Seltzers Come in New 2.5mg and 5mg THC Options
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
Water-Inspired Cocktail Menus
The Water of Life (Eau de Vie) by Botanist Explores a Vital Element
Celebrity-Backed Non-Alcoholic Lager-Style Brews
George Clooney and Other Launch Crazy Mountain
Stout-Inspired Cream Liqueurs
Ballycastle Stout is Launching at ALDI for St. Patrick's Day
Non-Alcoholic Margarita Dispensers
Almave is Celebrating Cinco de Mayo with Work-Safe Margaritas
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
One-Off Canned Cocktails
Curatif Crafted Two Bartender Spotlight Cocktails for Canned Cocktail Day
Socially-Charged Summer Aperitif Drinks
Aperol Spotlights the Aperol Spritz as a Seasonal Cocktail
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
Flavor-Forward Alcohol-Free Beers
The Madrí Excepcional Zero is Arriving This March
Spritz-Style Cocktail Liqueurs
Gordon’s Spritz Edition Comes in Two Flavors with 14.7% ABVs
Throwback Cocktail Menus
The Alchemist's 2010 Revival Menu Brings Back Iconic Drinks & Prices
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Zero-Proof Cocktail Kits
Raising the Bar and Zero Proof Nation Celebrate Dry July
Art-Led Cocktail Collaborations
MO BAR Singapore Introduced The City of Art Menu
Sparkling Soju Beverages
Hello Soju is Reintroducing Itself as the Ultimate Summer Beverage
Low-Dose Alcohol Alternatives
Nowadays Cherry is Zero-Proof, THC-Infused & Limited-Edition
Neighborhood Cocktail Bars
Brutes Offers a Unique Way to Choose a Drink with a Martini Barometer
Premium Draught Cocktails
Served Draught Enhances Service, Quality & Convenience
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Non-Alcoholic Craft Beer Partnerships
Momentum Brewery Partners with Liquid Opportunities
Pickle-Inspired Wines
Stella Rosa Presented Pickle Wine to Its Audience on April Fools' Day
Creamy Boozy Desserts
This Viral Two-Ingredient Treat Combines Ice Cream and Wine
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Branded Juice Cocktail Campaigns
These Ocean Spray Cocktails Revive the Classic Cosmopolitan
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Single-Serve Aperitifs
Artet's Two-Ounce Mini Bottles are Ready to Sip or Stir
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Absinthe-Infused Canned Cocktails
The Dark Fairy Cocktail Was Created with Point Cocktails
High-ABV Premium Cocktails
Avenue 8's Lightly Sparkling Cocktails Feature Organic Spirits & 8% ABV
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Collaborative Low-Alcohol Beers
Small Beer Blanche Was Created with Sorted Food
Bakery-Themed Cafe Beverages
These Black Rock Coffee Bar Drinks are Here for Dry January
Effervescent Protein Drinks
Protein Works Doms Proteinon Has 20-Grams of Protein Per Glass
Craft Cocktail Kits
Here Here Market Spotlights the Delectable Craft Cocktail Trio
Alcohol-Free Martini Kits
The Dash Dry January Dirty Martini Kit is Limited-Edition
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Party-Ready Grape Punches
BeatBox Beverages' Mystic Grape Meets the Demand for Bold Fruit Flavors
Bar-Strength Canned Cocktails
These Served Full-Strength Cocktails Have 14.9% ABV
Canned Spritz-Style Cocktails
FUNKIN Spritz Comes in Two Fresh Flavors
Vibrant Whisky Cocktails
Glenfiddich Introduced Summery Single Malt Cocktails
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Food-Inspired Cocktail Concept Menus
The Salmon Guru Eat Your Cocktail Menu Rethinks Cocktails
Seasonal Craft Mocktail Collections
KUL MOCKS Partners with Sprouts Farmers Market
Mixed-ABV Inflight Cocktails
Air France and Matthias Giroud Crafted Recipes for La Première Guests
Spanish-Style Micropubs
Licor 43's Tiny Taberna Serves the Viral Baby Beer Shot
Elevated Brunch Menu Refreshes
Sixty Vines Introduced Its New Brunch Menu
Refreshing Golf-Inspired Beverages
Craftwell Cocktails® Debuts the Transfusion
Dry January Kits
The Ritual Kit by Sensori Shares 30 Cans to Support an Alcohol-Free Reset
Beer Lover-Targeted Whiskeys
The Buffalo Trace Experimental Collection #26 is Made with Beer Hops
Vintage-Inspired Cocktail Menus
La Petite Maison's Déjà Vu Cocktail Menu Revives Decades Past
Organic Savory Spritzers
Natural Grocers Teased April Fool's Day Flavors Like Raw Onion Water
Burger-Infused Cocktails
Sunny's Lounge Serves a Bourbon Drink Infused with Smashburgers
Creative-Empowering Sparkling Wines
Spritz 21 Launches its New Product at Hexham's Tannery Pub
Global Wine Tasting Kits
Vinebox's January Tasting Experience Features Wine from Around the World
Bar-Centric Old Fashioned Menus
Doghouse Distillery Launches Its Doghouse Distillery Bar
Seasonal Low-Alcohol Cocktails
Beesou Launches Hive Challenge Highlighting its Honey Apéritif
Bergamot Spritz Challenge Entries
Italicus Launches Art of Italicus Aperitivo Challenge 2026