The Belvoir Farm Hugo Spritz Mocktail is Arriving This Spring
Michael Hemsworth — March 6, 2026 — Lifestyle
References: belvoirfarm & foodanddrinktechnology
The Belvoir Farm Hugo Spritz mocktail is a new addition to the brand's ready-to-drink (RTD) product range that's crafted to help elevate the low-and-no alcohol category into a decidedly more premium stage.
The drink is positioned as an alcohol-free version of the Hugo Spritz cocktail that traditionally features elderflower, prosecco and mint, but sees it achieved with high-quality, zero-alcohol alternatives. The beverage thus features elderflowers sourced from the brand's family farm, sparkling white grape juice and lemon juice with botanical extracts and garden mint. The low-calorie drink is headed to Sainbury's this month in the UK and will also catch attention for its low-calorie recipe that has no artificial ingredients.
Senior Brand Manager Charlotte Rogers spoke on the Belvoir Farm Hugo Spritz mocktail saying, "The Hugo Spritz is fast becoming one of the UK’s most exciting drinks trends. We set out to capture its crisp, refreshing character without the alcohol, creating a beautifully balanced spritz that feels effortlessly premium for any occasion."
The drink is positioned as an alcohol-free version of the Hugo Spritz cocktail that traditionally features elderflower, prosecco and mint, but sees it achieved with high-quality, zero-alcohol alternatives. The beverage thus features elderflowers sourced from the brand's family farm, sparkling white grape juice and lemon juice with botanical extracts and garden mint. The low-calorie drink is headed to Sainbury's this month in the UK and will also catch attention for its low-calorie recipe that has no artificial ingredients.
Senior Brand Manager Charlotte Rogers spoke on the Belvoir Farm Hugo Spritz mocktail saying, "The Hugo Spritz is fast becoming one of the UK’s most exciting drinks trends. We set out to capture its crisp, refreshing character without the alcohol, creating a beautifully balanced spritz that feels effortlessly premium for any occasion."
Trend Themes
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Premium Alcohol-free Rtds — Positioning ready-to-drink, zero-alcohol beverages as premium alternatives creates room for upscale branding, packaging and distribution models that rival traditional alcoholic offerings.
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Botanical Flavor Elevation — The use of farm-sourced botanicals and complex flavor profiles signals demand for craft-like nonalcoholic formulations that can redefine taste expectations in soft drinks.
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Low-calorie Clean-label Beverages — Consumer preference for natural ingredients and caloric restraint opens opportunities for formulations and supply chains focused on transparent sourcing and healthier ingredient systems.
Industry Implications
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Retail Grocery Chains — Supermarkets that curate premium alcohol-free selections and dedicated merchandising can shift category economics and shopper perception away from traditional soft drinks.
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Beverage Manufacturing — Producers investing in botanical extraction, sparkling nonalcoholic bases and low-calorie sweetening technologies may disrupt conventional production paradigms for adult-targeted drinks.
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Hospitality and Events — Bars, restaurants and event planners integrating sophisticated mocktails into menus can alter service models and guest expectations toward inclusive, premium beverage offerings.
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