Kirnbauer Winery enlisted the creative agency Bureau Rabensteiner to create new and more contemporary branding for its products.
The wines' new design was inspired by the combination of two different things – older, more traditional values that are authentic, as well as more contemporary design styles that accommodate a more minimalist aesthetic. As a result, one of the wine bottles is black in color with simple white imagery and black labeling, while the Kirnbauer rose is featured in a clear bottle that shows of the beverage's color, and a simple 'Rose' stamp makes up all the labeling on the bottle.
With its new branding, Kirnbauer Winery is able to mix its traditional heritage with consumers' modern design preferences.
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