Kirnbauer Winery enlisted the creative agency Bureau Rabensteiner to create new and more contemporary branding for its products.
The wines' new design was inspired by the combination of two different things – older, more traditional values that are authentic, as well as more contemporary design styles that accommodate a more minimalist aesthetic. As a result, one of the wine bottles is black in color with simple white imagery and black labeling, while the Kirnbauer rose is featured in a clear bottle that shows of the beverage's color, and a simple 'Rose' stamp makes up all the labeling on the bottle.
With its new branding, Kirnbauer Winery is able to mix its traditional heritage with consumers' modern design preferences.
Modernized Traditional Wine Labels
More Stats +/-
Portable Self-Sufficient Homes
Pop-Up Wine Shops
Luxuriously Mixed Wines
Creativity-Focused Car Showrooms
Cruise Ship Ice Bars
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.