This Winery Introduced the World to a Wine Powder on April Fool's Day

 - Apr 4, 2017
References: adweek
On April first, the Francis Ford Coppola Winery launched a video sharing a wine powder that makes it easy to enjoy wine anywhere, just by adding water. The winery claimed that the contents of the individual packets are so highly concentrated, they provide the perfect amount for a single glass serving.

The Diamond Collection Merlot may be just a prank product created for April Fool's Day, but it does speak to a consumer's desire for single-serve solutions for on-the-go flavor enhancement. In reality, there are products like this that truly exist. For instance, the Danish brewery TO ├śl experimented with creating a craft beer in powdered form that is to be combined with an alcohol and sparkling water for enjoyment.