Baileys Iced Coffees Were Created in Response to Consumer Habits

 - Mar 22, 2017
References: lovindublin & metro
Baileys is one of the most popular cream-based alcoholic beverages on the market, and its new Baileys Iced Coffee collection works to target its consumers that don't drink the beverage "straight."

While there are some who enjoy the product on its own, many others choose to pour it into their hot chocolates or coffees for an extra kick. The brand decided to take out this "middle man" by taking the initiative of offering its beverages in those forms. The Baileys Iced Coffee collection features a Mocha and a Latte – both of which come in cans for simple consumption and to provide single servings with ease.

This iced coffee collection would be ideal for brunch events and in the summer months.