Caribou Coffee is constantly adding innovative new beverages to its lineup, but its new Clean Drink Menu puts a focus on the ingredients that are excluded.
Caribou Coffee is now implementing a Clean Label standard for its handcrafted drinks, which means that it will only be using real ingredients and guaranteeing consumers that they will not find artificial colors, flavors, preservatives or sweeteners in beverages from its Clean Drink Menu. Items on the Clean Drink Menu include Caribou Coffee's Vanilla Latte, Milk Chocolate Mocha, Cookies & Cream Coffeeless Cooler and more.
While many food and beverage brands have been taking care to exclude unnatural ingredients from consumer packaged goods, this new initiative from Caribou Coffee sets a new precedent for QSR brands.
Clean Drink Menus
More Stats +/-
Hot Cold Brew Coffees
Gigantic Social Media Displays
Carbonated Cold Brew Coffees
Festive Chai Lattes
Clean Ingredient Coffee Drinks
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.