Lola is a rosé wine produced in Spain that boldly sets itself apart from others on the market with an attitude that says the product is designed exclusively for enjoyment "without prejudice, without restrictions, without rules" and that one should "drink it however you want, whenever you want, wherever you want, with whom you want."
The bold wine also boasts a distinctive pink tint, which can be attributed to the fact that the grapes are harvested only at night. In terms of taste, the rosé wine boasts tropical and floral notes. The youthful, Millennial-targeted wine is marketed with imagery of sporty women who exude confidence.
In recent years, many wine producers have been working hard to take the seriousness out of wine culture and foster a sense of curiosity, rather than intimidation, when it comes to exploration and discovery.