As part of its efforts to encourage safe driving on St. Patrick's Day, a holiday where drinking is at its center, Arrive Alive created a unique set of metal bar coasters with an arresting message.
The indented bar coasters from Arrive Alive are laser-etched with words that say: "This coaster used to be a car. That car never made it home." While the dangers of drinking and driving are not explicitly stated as part of this campaign, those who are drinking at the bar are left with a sobering reminder of the devastating results that may come about based on even just one poor decision made after a night of drinking.
For St. Patrick's Day this year, these coasters can be found at the Emmet Ray whiskey bar in Toronto.
Why This Trend Is Growing
- Upcycling Awareness
- The creation of upcycled products raises awareness for environmental and social issues while reducing waste in the world.
- Innovative Marketing
- Using unique and unexpected marketing tactics can capture attention and raise awareness for important causes.
- Safety Messaging
- Providing a subtle safety message in a creative way can raise awareness and potentially save lives.
Industries Being Reshaped
- Sustainable Product Manufacturing
- Manufacturing sustainable products from upcycled sources can help reduce waste and promote a more eco-friendly future.
- Marketing and Advertising
- Innovative marketing strategies can help companies capture attention and promote important messages.
- Automotive and Transportation
- Using upcycled materials from the automotive and transportation industry can promote sustainability and reduce waste in the manufacturing process.
