Indulgent Convenience

A shift in priorities has consumers tracking down guilty pleasures
Implications - As tech devices become more integrated into the consumer lifestyle, traditional tracking devices and apps are taking on a new form. Offering an alternative to GPS devices or health monitors, these innovations help consumers locate more gratifying services, like fast food restaurants, representing a rise in tech devices that encourage rather than deter indulgent behavior.
SCORE: 6.7
Warm Top 4 Examples: 12,622 Total Clicks Jun 14 - Sep 14
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DEMOGRAPHICS
On-Demand Delivery Apps - The WunWun Allows Consumers to get Products Delivered for Free
SCORE: 7
Warm 3,005 Clicks Pub: Jun 12, 14
On-Demand Delivery Apps
The WunWun Allows Consumers to get Products Delivered for Free
WunWun is quickly becoming one of the most popular delivery apps on iTunes. Upon downloading, the app allows users to request a delivery from any store or restaurant associated with the app. The... [More]
Ice Cream Social Apps - Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
SCORE: 6.8
Warm 3,783 Clicks Pub: Sep 3, 14
Ice Cream Social Apps
Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
The M-Pulse app from Magnum is one that puts beacon technology to work in order to show users where their friends and family are in relation to the nearest place to get ice cream. The app is about... [More]
Ice Cream Tracker Apps - O2 Turns an Ice Cream Truck Business Hi-Tech with a Mobile App & More
SCORE: 6.7
Warm 4,105 Clicks Pub: Aug 20, 14
Ice Cream Tracker Apps
O2 Turns an Ice Cream Truck Business Hi-Tech with a Mobile App & More
With aid from O2 Business, a 40-year-old ice cream truck business became much hipper and high-tech. 19 vans owned by Tony Fresko Ltd. were set up with equipment like 4G smartphones, tablets and cloud-... [More]
Pretzel Point Apps - Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards
SCORE: 6
Mild 1,729 Clicks Pub: Aug 16, 14
Pretzel Point Apps
Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards
Auntie Ann’s ‘My Pretzel Perks’ app is a new mobile loyalty app that will help pretzel fans enjoy more of what they love. When a user reacher 300 points, they’re able to... [More]