Indulgent Convenience

A shift in priorities has consumers tracking down guilty pleasures
Implications - As tech devices become more integrated into the consumer lifestyle, traditional tracking devices and apps are taking on a new form. Offering an alternative to GPS devices or health monitors, these innovations help consumers locate more gratifying services, like fast food restaurants, representing a rise in tech devices that encourage rather than deter indulgent behavior.
SCORE: 7.3
This Quarter and Mild Top 4 Examples: 6,070 Total Clicks Apr 14 - Aug 14
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DEMOGRAPHICS
On-Demand Delivery Apps - The WunWun Allows Consumers to get Products Delivered for Free
SCORE: 8.2
This Year and Warm 2,235 Clicks Pub: Jun 12, 14
On-Demand Delivery Apps
The WunWun Allows Consumers to get Products Delivered for Free
WunWun is quickly becoming one of the most popular delivery apps on iTunes. Upon downloading, the app allows users to request a delivery from any store or restaurant associated with the app. The... [More]
Ice Cream Tracker Apps - O2 Turns an Ice Cream Truck Business Hi-Tech with a Mobile App & More
SCORE: 8.1
This Quarter and Warm 1,544 Clicks Pub: Aug 20, 14
Ice Cream Tracker Apps
O2 Turns an Ice Cream Truck Business Hi-Tech with a Mobile App & More
With aid from O2 Business, a 40-year-old ice cream truck business became much hipper and high-tech. 19 vans owned by Tony Fresko Ltd. were set up with equipment like 4G smartphones, tablets and cloud-... [More]
Pretzel Point Apps - Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards
SCORE: 7.3
This Quarter and Mild 1,461 Clicks Pub: Aug 16, 14
Pretzel Point Apps
Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards
Auntie Ann’s ‘My Pretzel Perks’ app is a new mobile loyalty app that will help pretzel fans enjoy more of what they love. When a user reacher 300 points, they’re able to... [More]
3D Pizza Apps - This Domino's Pizza iPad App Lets you Create a Realistic 3D Pizza
SCORE: 4.7
This Year and Untested 830 Clicks Pub: Apr 29, 14
3D Pizza Apps
This Domino's Pizza iPad App Lets you Create a Realistic 3D Pizza
The new Domino’s pizza iPad app launched and the brand new app features a 3D realistic pizza builder. The newly designed pizza building app will offer people a much more realistic view of what... [More]